Mobile websites and mobile apps each have their own unique advantages. Where web offers immediate access and wide reach, apps are able to provide a rich, convenient experience that creates and engages loyal users. As per the report published by appannie, smartphone users spend 7x more time in native apps than in browsers, and access apps more frequently. Globally in H1 2017, native mobile apps accounted for 88% of time and 93% of sessions on Android phones (the remainder was spent in browsers).
https://www.indianretailer.com/article/multi-channel/mobile-commerce/Why-it-is-important-for-retailers-to-focus-on-app-strategy.a6141/
When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:
Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.
Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
https://www.business2community.com/mobile-apps/what-role-does-ux-research-play-in-creating-better-apps-02092732/
When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
https://mopinion.com/what-makes-a-good-user-experience-for-my-mobile-app/
When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
https://www.promotionworld.com/se/articles/article/180720-essence-seamless-ux-web-design-ecommerce-stores-mobile-apps/
Finding ways to create and maintain a relationship with your customers is the number one priority to many companies. Some companies are good at this while some are not. Technology really helped in this area but in most cases, it’s not the only answer.
Take apps, for example. They can be quite a double-edged sword. Starbucks, for instance, has a Breakfast on Us promotion where you get stickers each time you buy something from them and once you fill it out you get something for free. This works well for people who go to the store. But Starbucks also promotes their app – like crazy. And this is a problem because people who want to buy through the app often forget about the card and get no additional value. When they realize this, they get mad. And, their experience is ruined.
https://www.paymentsjournal.com/retail-mobile-apps-they-can-affect-the-entire-user-experience/
Mobile apps might be getting the lion’s share of attention (and ad dollars) right now, but marketers ignore the mobile web at their own peril.
Users spend significantly more time in-app than on the mobile web, according to data from comScore, but the mobile web drew more than double the number of unique visitors in June 2017.
https://www.emarketer.com/content/google-is-working-hard-to-make-the-mobile-web-faster/
If you look at the modern shopping experience, it is obvious that today’s consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.
With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.
Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
https://www.business2community.com/customer-experience/how-ux-is-impacting-the-retail-industry-02111864/
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that you decided to uninstall within minutes of downloading? Or have you ever installed a mobile app that promised to make your to do list more functional only to begin scratching your head, wondering how to use the gnarly abundance of menu options?
Both of these examples show the deadly effect that a poor user experience (UX) can have on your app. See, UX isn’t only an art. It’s also a science with very clearly defined principles. And mastering those principles can lead to a better app and happier users.
https://clevertap.com/blog/user-experience/
Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to do or where to go. But without being mobile-centric and integrating digital touchpoints, customer journeys are certain to be rife with obstacles between mobile sites and apps and even the desktop web.
https://thenextweb.com/contributors/2018/07/25/break-down-the-silos-between-mobile-site-and-app-teams-to-optimize-the-digital-customer-journey/
What? When? Where? Why? How? Who?
These are all seemingly simple questions with complicated answers. These are also questions at the core of UX, at the core of creating effective user experiences. As a UX designer on the services team here at Mendix, I work with teams to create applications that help both their organizations and end users meet their goals.
User experience (UX) is a term that continues to be popular in the technology and design industries. Despite its popularity, many are unsure what UX means and how to use the term correctly. You'll often hear it referenced when talking about digital interfaces, like those in websites or mobile apps. While that's not incorrect, a deeper view into UX is crucial for a deeper understanding of what UX is and why it's important.
https://dzone.com/articles/are-these-the-apps-youre-looking-for-user-experien/
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