What? When? Where? Why? How? Who?
These are all seemingly simple questions with complicated answers. These are also questions at the core of UX, at the core of creating effective user experiences. As a UX designer on the services team here at Mendix, I work with teams to create applications that help both their organizations and end users meet their goals.
User experience (UX) is a term that continues to be popular in the technology and design industries. Despite its popularity, many are unsure what UX means and how to use the term correctly. You'll often hear it referenced when talking about digital interfaces, like those in websites or mobile apps. While that's not incorrect, a deeper view into UX is crucial for a deeper understanding of what UX is and why it's important.
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