eringilliam

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  1. Customer Experience Management (CEM) is big business. In an environment where retaining customers is just as important as winning new ones, the battle lines between competing businesses have shifted significantly in recent years.
    https://mopinion.com/taking-customer-experience-management-to-the-next-level/
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  2. Digital transformation is one of the most used buzz phrases of the last few years. Businesses in all industries are looking to change their operations, make them more efficient, more cost-effective and more productive. The key thing to remember is that digital transformation as a concept means different things to different businesses. It’s, therefore, important to consider what it means for your business before embarking on the journey.
    https://www.information-age.com/pain-out-of-digital-transformation-123478688/
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  3. Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
    Tealium offers an extensive suite of data solutions catered to helping digital teams effectively manage large sums of data. With Mopinion, users can collect and analyse customer feedback from online visitors on websites and mobile apps.
    https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
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  4. Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications.
    https://www.forbes.com/sites/henrydevries/2018/12/27/ten-digital-marketing-predictions-for-2019/
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  5. Research shows that every $1 that businesses invest in user experience design can cultivate a return on investment of up to $100 or more.

    In addition, another study found that upwards of 40% of consumers will stop interactive with a website if the design is unattractive or poor.

    However, due in part to ever-evolving technology, consumers' user experience expectations are always shifting.
    https://www.benzinga.com/pressreleases/19/03/p13357641/the-3-best-ux-design-trends-of-2019-plus-the-top-26-user-experience-de/
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  6. In the digital era, products no longer can win on capabilities alone. Speed to market and buyer experience now matter just as much to customers as the extent to which a product meets a pressing need or outperforms competitive offerings. Against this backdrop, software developers find themselves under increasing pressure, left with no choice but to develop apps that provide everything customers want, are delivered on time and are continuously updated, all while ensuring a user experience that’s never short of flawless. There’s simply no margin for error, and that’s why more developers than ever are turning to continuous testing.
    https://devops.com/the-4-keys-to-effective-continuous-testing/
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  7. User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability and it is important to pay attention to all facets of the user experience in order to deliver successful products to market.

    There are 7 factors that describe user experience, according to Peter Morville a pioneer in the UX field who was written several best-selling books and advises many Fortune 500 companies on UX:
    https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience/
    Tags: , , , by eringilliam and 1 other (2019-03-06)
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  8. Customer experience is everything a customer appreciates about a brand, whether that's a quality product, short lines or a friendly cashier, says Arihant Jain, head of business for MEA at Freshworks.
    https://www.itweb.co.za/content/wbrpOMgPxadqDLZn/
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  9. Website designing is such a field which has seen a lot of changes. You will come across various modifications as well as improvements in this field if you study the history of website development as well as design. At the beginning stage, website designing was a simple thing, but over the years it became more and more complicated. Previously, we used to see static websites, having only a few pages. Nowadays, we have dynamic sites. E-commerce websites are examples of dynamic websites, and they may have plenty of pages. For example, an e-commerce website may have plenty of products in offering under various product categories. The number could be anywhere between 100 to 1000 and even more.
    https://www.domaininformer.com/guides/Marketing/articles/18030-Benefits-Focusing-UX-Designing-E-commerce-Web-Store/
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  10. If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
    https://mopinion.com/the-best-feedback-form-templates-for-your-website/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.