Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.
Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.
http://business.inquirer.net/252024/customer-experience-cx-biggest-driver-digital-transformation/
rganizations often struggle to tap into the expertise and experiences of employees. It’s often easier to hire external ‘experts’ than to build on the mountains of local knowledge that already exists. The User Experience Fishbowl is one of 33 Liberating Structures by Henri Leipmanowicz and Keith McCandless that is ideally suited for unleashing this kind of local wisdom, to identify patterns and to build on them.
https://www.business2community.com/strategy/unleash-local-know-how-with-a-user-experience-fishbowl-02069411/
Hackathons are a staple of tech culture. They’re synonymous with digital innovation and a playground for exploring possibilities.
The premise of a hackathon is to pull eager engineers, product managers, user-experience specialists and anyone else with a vested interest in product development into a confined space for a set period of time (typically 24 to 48 hours) and have them creatively use design and technology to "hack together" at a new idea or a solution to a customer problem.
While hackathons are best known for being a breeding ground for tech startups, they can also be catalysts for larger organizations looking to accelerate innovation.
https://www.forbes.com/sites/forbestechcouncil/2018/06/07/how-to-accelerate-customer-innovation-through-internal-hackathons/#190712cc21a7/
Thomas Russo, director of product management and marketing at Spirent, speaks about their new catalyst which helps operators detect and isolate the causes of customer experience issues saving tens of millions of dollars per year.
https://www.vanillaplus.com/2018/06/06/39009-identify-user-experience-issues-customer/
Thinking about conducting some user research? Wondering which techniques are most likely to provide useful results? Then look no further. We’ve compiled a list of 7 excellent techniques which are tried and tested and have been proven to deliver real value in UX projects. Let’s take a look at each technique and see what it is and why it works:
https://www.interaction-design.org/literature/article/7-great-tried-and-tested-ux-research-techniques/
If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user experience (UX) tools in one and that tool is Hotjar.
https://mopinion.com/alternatives-and-competitors-of-hotjar/
UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape change, so must your website.
In fact, optimal UX could be the factor that determines the success of your company. If your website is struggling to retain visitors, it may be that it needs a UX update. Try these strategies to identify whether your website has a UX design problem and how you can fix it if so.
https://readwrite.com/2018/05/31/discover-missteps-in-your-ux-design/
Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers.
https://mopinion.com/customer-success-story-skoda-optimising-overall-user-experience/
In many aspects of technology delivery, something-"as-a-Service" is considered the ultimate end game. In user experience, however, it may only represent a step on the journey.
That's one of the many takeaways of a recent talk by Jared Spool, a writer, researcher, speaker, educator, and an expert on usability, software, design, and research. Notably, Spool points out, UX is a gradual journey, one that could unfold over many years.
https://www.zdnet.com/article/deciphering-the-5-most-important-stages-of-ux-design/
As today’s world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.
In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Here’s how four brands are delivering more immersive and interactive user experiences by integrating touch:
https://www.psfk.com/2018/06/virtual-touch-digital-interface.html/
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