How To Accelerate Customer Innovation Through Internal Hackathons

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  1. Hackathons are a staple of tech culture. Theyre synonymous with digital innovation and a playground for exploring possibilities. The premise of a hackathon is to pull eager engineers, product managers, user-experience specialists and anyone else with a vested interest in product development into a confined space for a set period of time (typically 24 to 48 hours) and have them creatively use design and technology to "hack together" at a new idea or a solution to a customer problem. While hackathons are best known for being a breeding ground for tech startups, they can also be catalysts for larger organizations looking to accelerate innovation.
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