If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
Here is our 3 step process for getting your team on board with customer feedback.
https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
Customer is indeed the king. In today’s market, we – as customers – have become accustomed to getting what we want. From personalised interactions and connected experiences across channels, we have set the bar high and this is no different with customer service. In fact, according to a HubSpot study, consumers are now more impatient than ever. Nearly 90% of them deem “immediate” online response (within 10 minutes) from businesses very important when they have questions. It’s no wonder live chat software is becoming increasingly important and popular among marketers and salespeople.
https://mopinion.com/live-chat-software-an-overview/
There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. This is the point that John Mueller confirms.
https://www.searchenginejournal.com/ux-playbook-ranking-serps/294635/
Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.
Enter user experience design.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.
Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
We have some exciting news for all of the Google Analytics geeks out there! Mopinion has just launched a new Google Analytics (GA) integration that will enable Mopinion users to track and analyse feedback form results (such as scores and feedback categories) combined with user behaviour directly from GA – and this time, without the hassle of setting up these events manually.
https://mopinion.com/customer-feedback-google-analytics-integration/
With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.
They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & product design, Shutterstock, explains why user experience should go hand in hand with marketing – and not be delegated as a tech problem.
https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/
When you’re on the process of designing and redesigning your website, it’s easy to be caught up with the entire process especially when it comes to the aesthetics. In this post, we’ve put on together some practical guidelines that you should follow on your next website design project:.
http://www.adotas.com/2019/02/7-guidelines-extraordinary-web-design-usability-user-experience/
Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.
The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.
Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
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