When you hear the terms Web Content Management System or CMS, what do you think about? To be honest, I think about updating content on our website. However, these systems enable us to do so much more than just updating content. They make updating content so easy that we can turn our focus on the experience we are providing our customers.
While we may not all be experts in user experience, we can impact the user experience quite a lot, through content such as calls to action, imagery and relevant, engaging messaging and resources.
https://www.progress.com/blogs/using-a-cms-to-design-the-right-content-user-experience/
Most businesses understand that a good online user experience is an important aspect of a customer’s impression of an organization. But what makes a good user experience? Most importantly, how do you know that the investment you are making in your digital properties demonstrates a return on investment for your business?
https://rbj.net/welcome-ad/?retUrl=/2018/09/11/measuring-the-user-experience-doesnt-start-with-metrics/
According to GSMA Intelligence report, in the year 2017, the number of people connected to mobile phone services surpassed 5 billion globally. Interestingly, a significant percentage of mobile owners are using their mobile phones to search, shop, or browse the internet. Website owners need to optimize their sites for the best mobile user experience. Here are four ways you can optimize your user’s mobile experience.
https://neurogadget.net/2018/09/11/4-tips-to-optimize-your-users-mobile-experience/56879/
Fact: virtually everything your customers do on your website or mobile app produces data; data that not only can be leveraged to create marketing strategies and boost conversions but also increase your bottom line. All that is needed is an efficient way of both storing and employing the data. This is where Data Management Platforms (or DMPs) come in handy.
https://mopinion.com/top-10-data-management-platforms-dmp/
Website Intercept Surveys are an ideal solution for many businesses. Not only do they have high response rates, but they are also effective in giving your business the necessary insights to improve website usability and customer satisfaction as well as achieve long-term goals such as customer retention. However, creating and employing website intercept surveys isn’t always a straightforward process. Some teams require a little extra guidance in constructing these surveys. That is why we’ve created this clear cut overview of the best website intercept survey templates to help get you started.
https://mopinion.com/the-best-website-intercept-survey-templates/
Mopinion is proud to announce the launch of its very own survey marketplace! It’s the perfect way to learn more about the ingredients needed to create and employ powerful online surveys. Choose from one of our eight survey template categories and access nearly thirty live template examples, a list of benefits for each survey, and advice on which questions to use.
https://marketplace.mopinion.com/survey-templates/
Trendsetters have always paraded their smartphones as bold fashion statements, but the design philosophy behind a style-setting smartphone goes way beyond just colors and looks. The sensory touch, grip and the shape of the phone are also key factors that go into the ultimate smartphone experience.
http://manilastandard.net/tech/gadgets/276382/the-marriage-between-tech-and-fashion-the-ultimate-user-experience.html/
"Organizations that invest in compelling user experiences to respectfully obtain consent from data subjects will see a distinct competitive advantage in the wake of GDPR."
The EU's General Data Protection Regulation, or GDPR, is an unprecedented data protection law that imposes compliance with stricter privacy rules, giving individuals greater control over their personal data.
Even without context, you've likely witnessed its effects in the form of a barrage of emails with updated privacy policies and consent requests that were sent to you in the weeks leading up to the GDPR's enforcement on May 25, 2018.
https://www.franchising.com/articles/user_experience_design_is_key_in_capturing_consent_postgdpr.html/
Some brands have tried -- not particularly successfully -- to use new technologies like augmented reality to create more customized experiences. The companies that have succeeded are those that truly understand what customers want and need and that use technology as merely a means to that end.
https://www.forbes.com/sites/forbestechcouncil/2018/09/13/it-takes-more-than-technology-to-create-a-memorable-user-experience/#2ec22b7714c4/
Design thinking is widely viewed as the best approach to generating and testing new ideas, new user experiences and new opportunities because it starts with a hypothesis, not requirements – it’s a methodology that anticipates, and even creates, the future says, Sunil Karkera, Global Head, TCS Interactive at Tata Consultancy Services
The first half century of information technology in the business world — say, from the early days of mainframe computing to the beginning of the Internet — can be characterized as a quest for greater efficiency and optimization. Meaning, the application of technology to processes to do things “better.”
For the most past, we’ve achieved that. And today, efficiency and optimization have given way to business growth enablement, value creation, transformation and speed.
https://www.martechadvisor.com/articles/ux-and-cro/design-thinking-in-the-digital-age/
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