Measuring the user experience doesnt start with metrics

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  1. Most businesses understand that a good online user experience is an important aspect of a customers impression of an organization. But what makes a good user experience? Most importantly, how do you know that the investment you are making in your digital properties demonstrates a return on investment for your business?
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.