Forbes’s 2018 marketing trends overlapped with tech: virtual reality, artificial intelligence (AI) and voice search topped the list. In 2019, marketing may be about bringing these trends together, redefining the traditional chief marketing officer (CMO) job description.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/five-trends-redefining-the-role-of-chief-marketing-officer-in-2019/
Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline in traffic.
Let’s take a look at five ways to improve your UX and SEO.
http://www.bandt.com.au/newsletter/five-top-tips-improve-ux-seo/
The technology industry continues to offer new and exciting opportunities — and if you are a leader in this industry in 2019, you have plenty of pathways to success. In addition to following market trends, I have also spoken with CIOs about what this year will bring. Here are five key things technology leaders should focus on in 2019.
https://www.forbes.com/sites/forbestechcouncil/2019/02/04/five-key-focus-areas-for-technology-leaders-in-2019/
As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
First Direct has topped a customer satisfaction index for the 10th year in a row.
The latest UK Customer Satisfaction Index (UKCSI) revealed First Direct was the highest scoring organisation in the banking sector, with a score of 86.1.
First Direct has consistently scored above 80 since January 2008, as has Nationwide since January 2011.
Yorkshire Bank was the most improved organisation with a score 10 points higher than in January 2017.
https://www.ftadviser.com/your-industry/2018/03/23/first-direct-keeps-customers-very-happy-for-10-years/
The challenge for banks and other financial services providers is how to strike the right balance between security and providing a great user experience.
https://www.forbes.com/sites/renehendrikse/2019/01/23/finding-the-right-mix-of-security-and-user-experience/
Why quelling the fear and reaching out is easier than you think.
Sometimes asking for help is against our nature. We don’t want to bury the hustle, we want to get there all by ourselves. But as I have started to grow as a designer, and into the design community, I have come to realise it’s not about what you do by yourself but what you can achieve with the others around you that makes it worthwhile.
https://uxplanet.org/finding-design-advice-101-80c550a867ba/
It’s time for another product update and we’ve got plenty to share with you this month. We have made a lot of progress on the accessibility front these past few months, including the introduction of a new integration solution together with Zapier and our recently attained WCAG certification. We’ve also added some cool new features to the platform itself, including some additional feedback form customisation options.
https://mopinion.com/february-product-update/
Today, UX research has earned wide recognition as an essential part of product and service design. However, UX professionals still seem to be facing two big problems when it comes to UX research: A lack of engagement from the team and stakeholders as well as the pressure to constantly reduce the time for research.
https://www.smashingmagazine.com/2018/05/fast-ux-research/
Facebook’s founder and CEO Mark Zuckerberg recently announced upcoming changes to the way Facebook’s newsfeed operates, to make the experience more ‘meaningful’ for users.
The changes were prompted by Facebook’s increasing involvement in cyber-bullying, fake news, and other social issues, which have made the application ‘lose sight’ of its original intent to ‘bring people closer together’.
http://theliberal.ie/facebook-will-introduce-changes-to-its-newsfeed-to-make-the-user-experience-more-meaningful/
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