E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
But the new e-commerce business model is optimized by driving the consumer to subscribe to 'an experience.' Think of Spotify or Apple Music, for example. The customer purchases access to a seemingly endless supply of music and tools that ensure their experience is maximized. The focus of the experience moves from a 'warehouse experience' to more of a concierge, personalized and curated experience. The consumer has already purchased, and so the emphasis is placed on ensuring that they stay engaged and active. Most importantly, the service makes recommendations and learns what the consumer likes, making the discovery of music a delight. In this model the better the tools engage the customers the better the company will prosper.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
https://mopinion.com/why-ux-designers-need-user-feedback/
Technology and innovation are changing the commerce landscape. Businesses can either evolve or face disruption due to mediocrity.
Today, technology shapes every aspect of our lives – communication, commerce, education, and the list goes on. This revolution has disrupted industries as a whole, challenging established practices and beliefs. One of these disruptions is commerce through brick-and-mortar establishments. You can do so much more using technology than by relying on the traditional in-store experience.
As a business owner, you should realize now that competition is not the store next door. It might be an amazing e-commerce website or a distributor in Thailand with an active social media page. To build a storefront of the future, you need to digitize the way you do business. That means investing in systems that help you build a modern storefront that is open to any and all customers, online or offline. Let's take a walk through next-gen retail tech that might reshape your business in the years to come.
https://www.business.com/articles/next-gen-user-experience/
If you’re like most business leaders, you try to do everything you can to keep your company’s information safe.
You tell your employees to use strong passwords and offer regular trainings on phishing and the importance of internet security. You even make them change their passwords every six months or three months.
Although you know no system is foolproof, your rules should be as strict as possible in order to prevent a breach. Or should they? Evidence shows that stringent security measures can actually backfire, and can leave you more vulnerable than you were before.
https://www.helpnetsecurity.com/2018/08/21/stringent-security-measures/
"So what’s trending in User Experience? That was my question, and fortunately, I am lucky enough to work with a room full of UX designers, creatives, and researchers who could help me find my answers. Here’s our pick of 17 UX trends."
https://martechseries.com/mts-insights/guest-authors/17-ux-trends-that-are-better-than-the-rest/
For all the talk of ‘improving the user experience’ that we come across in our smart home research, it’s still not surprising to hear how the majority of consumers feel about their IoT gadgets and doohickeys. According to a 10,000 person survey, carried out by software firm Dynatrace, some 64% of IoT device users have already encountered performance issues. On the one hand, it’s encouraging that apparently 52% of consumers are now apparently using IoT devices, although we think that might be quite a widely cast net, in terms of its definition. However, the flipside is that 64% of that group had run into a problem. According to Dynatrace’s survey, this works out to 1.5 digital performance problems each day,…
https://rethinkresearch.biz/articles/consumers-still-have-awful-iot-user-experience-says-dynatrace-survey/
"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
If you want to grow your business, adding a chatbot to your website is key. Think of all the messaging services people use on a daily basis; it’s the preferred way to communicate for many of us. According to eMarketer, 63 percent of customers surveyed said they were more likely to return to a website that offers live chat. And that makes sense: Being able to help customer by answering their burning questions in real time is priceless, and chatbots today can communicate like real humans to build a trusting relationship between you and your customers. But . . . what if your chatbot could do more? Here is how chatbots are changing UX for the better.
https://www.entrepreneur.com/article/318167/
In recent years a new role has emerged in a growing number of businesses: that of the chief e(X)perience officer (CXO). Their main responsibility? To create customer-centric strategies which help companies to deliver an exceptional customer experience.
https://realbusiness.co.uk/hr-and-management/2018/08/29/hiring-chief-experience-officer-what-they-do/
Customer experience is everything a customer appreciates about a brand, whether that's a quality product, short lines or a friendly cashier, says Arihant Jain, head of business for MEA at Freshworks.
https://www.itweb.co.za/content/wbrpOMgPxadqDLZn/
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