The benefits of improving customer experience in financial services continue to accelerate, particularly as the percentage of Millennials occupying the marketplace continues to increase. Today, banks’ core target customers are not only increasingly tech savvy, but also are used to functioning in a world where services are smoothly integrated into their lives through evolving technology.
http://www.bobsguide.com/guide/news/2018/Feb/21/why-borrower-experience-will-be-the-principle-driver-of-bank-revenue-in-the-lending-market/
According to a study carried out by RTE, over 30% of companies do not monitor what is being said about them online – whether it’s on their website, mobile app or social media profiles. And interestingly enough, much of this hesitancy is attributed to their fear of negative online feedback.
https://mopinion.com/why-businesses-shouldnt-fear-negative-online-feedback/
More shopping on mobile amplifies a persistent problem for online retailers. Growing cart abandonment. Research from Barilliance, an eCommerce personalization tools developer, illuminates the challenge.
https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/
No matter what services your company provides or what communication platforms you use, customer experience (CX) needs to be at the core of everything you do. With all the tools that are available to help brands engage with their customers -- from social media to artificial intelligence-based resources like product recommendations and chatbots -- there are more opportunities than ever to create powerful customer experiences that build loyalty and drive sales.
But these tools aren’t going to use themselves, nor will a CX-focused culture spontaneously arise on its own. Brands need to make CX a priority at every level, from the first moment a consumer decides to explore their products online to the final step of the customer journey to the ongoing relationship that may last for years or even decades.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/11/why-customer-experience-has-never-been-more-vital/
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
In my career as a product manager for both enterprise and consumer applications, I am sometimes asked why I focus on the user experience of enterprise applications. The gist of the argument is that enterprise applications are mandated by the company and users are required to use the app regardless of how it works.
https://news.sap.com/why-does-user-experience-matter-for-enterprise-apps/
User experience – notably poor user experience – has been a hot topic in recent months with the much-publicized launch of HealthCare.gov and its subsequent issues. User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product.
So with this renewed – and very public – discussion about user experience, why does it matter to designers?
https://www.ceros.com/originals/why-does-user-experience-matter/
User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product. So with this renewed – and very public – discussion about user experience, why does it matter to designers?
https://www.ceros.com/blog/why-does-user-experience-matter/
“Our company is trying to get away from Big Design Up Front. Why doesn’t UX get fast feedback and iterate?” the conference attendee asked. Considering a multi-step process, he asked why UX doesn’t design step 1, deliver that, design step 2, deliver that, etc.
Imagine your company is setting up a new workflow for a customer to register and sign up for your system. The customer will need to complete a process where they create an account (or at least choose a password), select the level of service wanted, enter payment details, review the order, then complete it and get a confirmation message.
https://www.cmswire.com/digital-experience/why-doesnt-ux-get-fast-feedback-and-iterate/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
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