Last year, the Pew Research Center reported that two-thirds (67%) of Americans get at least some of their news on social media. As a result, media publishers have been plugging millions of dollars and resources into growing their social media presence. This has been problematic for brands like LittleThings, BuzzFeed, The Huffington Post and Mashable.
https://www.forbes.com/sites/amitchowdhry/2018/03/16/engage-im/#10f91b3734b8/
In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
https://uk.kantar.com/tech/social/2018/what-do-the-facebook-news-feed-changes-really-mean/
Shares in Facebook Inc (FB.O) jumped 3 percent to a record high in early trading on Thursday, after reporting an almost 50 percent jump in quarterly revenue and promises to focus on users’ experience on the social network easing concerns over falling usage.
https://www.reuters.com/article/us-facebook-results-research/facebook-soothes-market-nerves-with-user-experience-promise-idUSKBN1FL5E3/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
Last Friday, Facebook’s Head of News Feed Adam Mosseri announced that Facebook will begin prioritizing content created by friends and family over content from the media, brands and other Pages since space in the News Feed is limited.
https://nextshark.com/facebook-news-saved-newsfeed-changes/
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