We live in strange times. While companies are at their wit’s end trying to devise inventive social media strategies to mop up more followers and thereby, more customers, a few months ago, to everyone’s surprise, and probably, amusement, the picture of an egg became the most liked post on Instagram. What made the picture of a plain egg so popular? Social media pundits have no answer for this and probably never will. But what we can certainly infer from this is that economists were right when they proposed a new school of thought called ‘attention economics’ in which they defined human attention as a scarce commodity. In the internet era, where a person is presented with a multitude of choices at every step, as a business, if you’re not giving them a long-lasting experience, you’re simply going to fade into obscurity.
https://www.entrepreneur.com/article/331658/
As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company.
The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though both sites have more than double the visitors of Amazon.
https://www.prnewswire.com/news-releases/amazons-positive-user-experience-ux-rivals-social-media-sites-new-survey-finds-300743508.html/
UX – user experience – is the main assistant (or enemy) in token sales, where participants need to be facilitated and carefully ‘guided’ towards contributing. If they stumble at any step or feel that they do not have sufficient information, they are likely to either reduce their participation or stop altogether.
Here are five UX features that help you create the most seamless experience for your contributors.
https://www.financemagnates.com/thought-leadership/5-ux-features-to-facilitate-token-sale-participation/
Last year, the Pew Research Center reported that two-thirds (67%) of Americans get at least some of their news on social media. As a result, media publishers have been plugging millions of dollars and resources into growing their social media presence. This has been problematic for brands like LittleThings, BuzzFeed, The Huffington Post and Mashable.
https://www.forbes.com/sites/amitchowdhry/2018/03/16/engage-im/#10f91b3734b8/
In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
https://uk.kantar.com/tech/social/2018/what-do-the-facebook-news-feed-changes-really-mean/
Shares in Facebook Inc (FB.O) jumped 3 percent to a record high in early trading on Thursday, after reporting an almost 50 percent jump in quarterly revenue and promises to focus on users’ experience on the social network easing concerns over falling usage.
https://www.reuters.com/article/us-facebook-results-research/facebook-soothes-market-nerves-with-user-experience-promise-idUSKBN1FL5E3/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
Last Friday, Facebook’s Head of News Feed Adam Mosseri announced that Facebook will begin prioritizing content created by friends and family over content from the media, brands and other Pages since space in the News Feed is limited.
https://nextshark.com/facebook-news-saved-newsfeed-changes/
