We live in strange times. While companies are at their wits end trying to devise inventive social media strategies to mop up more followers and thereby, more customers, a few months ago, to everyones surprise, and probably, amusement, the picture of an egg became the most liked post on Instagram. What made the picture of a plain egg so popular? Social media pundits have no answer for this and probably never will. But what we can certainly infer from this is that economists were right when they proposed a new school of thought called attention economics in which they defined human attention as a scarce commodity. In the internet era, where a person is presented with a multitude of choices at every step, as a business, if youre not giving them a long-lasting experience, youre simply going to fade into obscurity.
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