Why Does User Experience Matter?

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  1. User experience notably poor user experience has been a hot topic in recent months with the much-publicized launch of HealthCare.gov and its subsequent issues. User experience is a part of the design process that you dont hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product. So with this renewed and very public discussion about user experience, why does it matter to designers?
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.