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  1. It’s time for another product update and we’ve got plenty to share with you this month. We have made a lot of progress on the accessibility front these past few months, including the introduction of a new integration solution together with Zapier and our recently attained WCAG certification. We’ve also added some cool new features to the platform itself, including some additional feedback form customisation options.
    https://mopinion.com/february-product-update/
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  2. Ideally, usability consultants team up with developers and designers in the process of creating a product to ensure it is optimized for the end user.

    There are six key steps that must be taken in order to ensure a great design and user experience.
    https://www.forbes.com/sites/forbestechcouncil/2019/02/25/six-steps-to-ensure-a-great-design-and-user-experience/
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  3. Remember the time when hovering and clicking using the mouse were the most used triggers for interaction with a website or mobile app? Forget about those days.

    The game changed when Apple introduced the first fully touchscreen smartphone in 2007. Since that time gestures have become the new clicks, and they still are one of the hottest trends in UI design even today. These intuitively understandable gestures have dramatically changed the way we think about interaction with our mobile devices.

    Mobile gestures have an impact on user experience. No matter what kind of a mobile app you create, you’ll have to integrate gestures into your mobile design. Here are three reasons why.
    https://www.business2community.com/mobile-apps/how-are-in-app-gestures-shaping-user-experience-02172291/
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  4. When you’re on the process of designing and redesigning your website, it’s easy to be caught up with the entire process especially when it comes to the aesthetics. In this post, we’ve put on together some practical guidelines that you should follow on your next website design project:.
    http://www.adotas.com/2019/02/7-guidelines-extraordinary-web-design-usability-user-experience/
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  5. In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards the competition. For a lot of marketers, user experience may not be front of mind, but it is now a vital part of their digital marketing strategy. In this piece for ExchangeWire, Maggie McKosky (pictured below), head of user experience & product design, Shutterstock, explains why user experience should go hand in hand with marketing – and not be delegated as a tech problem.
    https://www.exchangewire.com/blog/2019/02/25/why-its-important-for-marketers-to-embrace-ux/
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  6. With the rise of digital communication, traditional media has become one of the many spaces in which public relations professionals operate. Due to the advent of social media, the practice is divided into traditional public relations, advocacy and social media. These moving parts dare not operate in isolation.

    They must operate strategically over the long term with one goal in mind, to win public trust. In 2019 and beyond, communication and marketing professionals need to place emphasis on big data, user experience, UX and audio when executing their campaigns.
    http://jamaica-gleaner.com/article/commentary/20190227/kahmile-reid-big-data-ux-and-audio-key-communicationmarketing-tools/
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  7. It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.

    Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
    https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
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  8. Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.

    Enter user experience design.
    https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
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  9. There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. This is the point that John Mueller confirms.
    https://www.searchenginejournal.com/ux-playbook-ranking-serps/294635/
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  10. Launching a business is incredibly exciting, particularly if you’re fresh to the world of entrepreneurialism. Everything feels raw and vital: a bright future is ahead of you, and you’re ready to chart the course of your destiny. However… it isn’t that simple. Whether you’re planning to sell products or offer a service, you’re going to be dealing with customers — which means taking all the ideas that you’ve kept private and subjecting them to broad scrutiny.
    https://mopinion.com/what-new-business-owners-always-get-wrong-about-customer-feedback/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.