Did you know that, according to a recent study, 79% of people who don’t like what they see on your website are going to go back and look for another one?
That’s right, 8 out 10 visitors are unlikely to go through your website if your user experience (UX) fails. Regardless of how great your product or service might be, chances are these people will never get to understand it.
This only goes to show that UX matters, and given the rapid developments in the space of UX design, chances are that it will matter a lot more.
Think of it this way – you website is nothing but a 24/7 salesman. It has the potential to be one of your most powerful assets right there at the forefront of your marketing efforts. And just as a professional salesman, it has to be exquisite.
https://www.business2community.com/web-design/6-tips-that-can-drastically-improve-your-websites-user-experience-02179720/
When you compare the user experience of insurance to that of retail, insurance is miles behind. Nick Mercer, UK sales manager at Loqate outlines what the industry needs to do to master the user’s experience
If you are interested in being granted a licence to reproduce our content, please contact Hayley Charlick on +44 (0)20 7618 3498 or at subscriptions@insurancetimes.co.uk.
https://www.insurancetimes.co.uk/corporate-insight/expert-view-insurance-ux-why-insurance-companies-need-to-improve-user-experience-asap/1429827.article/
Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.
This is not as contradictory as it seems if you look at the end-to-end customer journey.
https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.
Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
Our world has never been more digitally connected, and as a result, there’s never been a higher demand for effective UI design.
Like other types of graphic design, it takes a good eye to create something extraordinary. While you may not be aiming for an award-winning masterpiece, there is value in learning how to create functional UI design.
The “UI” in UI design stands for user interface. Now, some people may be thinking to themselves: what is an interface? In computing, an interface is simply the space where humans and computers interact. When an interface is designed with the user in mind, both the consumer and business mutually benefit.
https://learn.g2crowd.com/ui-design/
If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be more cognizant of current and emerging issues in responsive design. These bugs may be a mild inconvenience for users, or they could be what prevents them from completing their purchase.
https://www.mytotalretail.com/article/beware-of-visual-bugs-compromising-user-experience/
Have you given much thought to your web performance? What about testing? Taking the time to regularly monitor and improve your website performance is the best way to create a user experience that’s positive and memorable. We all know the struggle and frustration of a website that doesn’t load quickly or properly, so why would you wish the same on your users?
https://techspective.net/2019/03/11/why-performance-is-the-best-way-to-improve-the-user-experience/
Finding ways to create and maintain a relationship with your customers is the number one priority to many companies. Some companies are good at this while some are not. Technology really helped in this area but in most cases, it’s not the only answer.
Take apps, for example. They can be quite a double-edged sword. Starbucks, for instance, has a Breakfast on Us promotion where you get stickers each time you buy something from them and once you fill it out you get something for free. This works well for people who go to the store. But Starbucks also promotes their app – like crazy. And this is a problem because people who want to buy through the app often forget about the card and get no additional value. When they realize this, they get mad. And, their experience is ruined.
https://www.paymentsjournal.com/retail-mobile-apps-they-can-affect-the-entire-user-experience/
The digital world, as we’ve designed it, is draining us. The products and services we use are like needy friends: desperate and demanding. Yet we can’t step away. We’re in a codependent relationship. Our products never seem to have enough, and we’re always willing to give a little more. They need our data, files, photos, posts, friends, cars, and houses. They need every second of our attention.
We’re willing to give these things to our digital products because the products themselves are so useful. Product designers are experts at delivering utility. They’ve perfected design processes that allow them to improve the way people accomplish tasks. Unfortunately, it’s becoming increasingly clear that utility alone isn’t enough.
https://medium.com/s/user-friendly/the-future-of-digital-product-design-is-about-human-empowerment-6a025bc330a/
Think about a website or app you love. What do you love about it? The ease of gathering relevant information? Or how you can buy something in one-click (and have it delivered tomorrow)? Or how quickly it answers your questions?
Now think about the people who created that website. What was their goal?
They were trying to create a site that had the features you love about it. A site that is easy to use, effectively delivers the information you need, and allows you to make smart decisions tailored to your challenges or concerns.
https://blog.hubspot.com/marketing/ux-user-experience/
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