"In this three-part series, Wirecard discusses global trends in e- and m-commerce and offers ideas and tips for leveraging those trends – AI, the Internet of Things, and more – to scale your business and provide a truly 21-century customer service experience that consumers worldwide are coming to expect. In Part 1, we looked at some innovations that will be key to answering consumers’ demand for speedy payments. In Part 2, we presented ways to leverage the entire customer journey to present payment opportunities and strengthen relationships.
In Part 3, we provide tips on optimizing UX (user experience) for diverse global markets and processing payments within a framework that has to accommodate numerous currencies and regulations. "
https://www.retaildive.com/news/how-to-build-a-user-friendly-ecommerce-experience-in-a-diverse-global-marke/530391/
For all the talk of ‘improving the user experience’ that we come across in our smart home research, it’s still not surprising to hear how the majority of consumers feel about their IoT gadgets and doohickeys. According to a 10,000 person survey, carried out by software firm Dynatrace, some 64% of IoT device users have already encountered performance issues. On the one hand, it’s encouraging that apparently 52% of consumers are now apparently using IoT devices, although we think that might be quite a widely cast net, in terms of its definition. However, the flipside is that 64% of that group had run into a problem. According to Dynatrace’s survey, this works out to 1.5 digital performance problems each day,…
https://rethinkresearch.biz/articles/consumers-still-have-awful-iot-user-experience-says-dynatrace-survey/
"So what’s trending in User Experience? That was my question, and fortunately, I am lucky enough to work with a room full of UX designers, creatives, and researchers who could help me find my answers. Here’s our pick of 17 UX trends."
https://martechseries.com/mts-insights/guest-authors/17-ux-trends-that-are-better-than-the-rest/
If you’re like most business leaders, you try to do everything you can to keep your company’s information safe.
You tell your employees to use strong passwords and offer regular trainings on phishing and the importance of internet security. You even make them change their passwords every six months or three months.
Although you know no system is foolproof, your rules should be as strict as possible in order to prevent a breach. Or should they? Evidence shows that stringent security measures can actually backfire, and can leave you more vulnerable than you were before.
https://www.helpnetsecurity.com/2018/08/21/stringent-security-measures/
UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
https://mopinion.com/why-ux-designers-need-user-feedback/
Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.
Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?
Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.
In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
Here are 5 lessons for improving UX that brands and marketers can borrow from the UI of popular social networking sites such as Facebook, LinkedIn and Twitter.
https://www.martechadvisor.com/articles/content-marketing/5-ux-lessons-from-the-ui-of-facebook-twitter-and-linkedin/
The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.
Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.
This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
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