How to Create a Great User Experience: Fresh App Personalization Ideas

1 bookmark(s)

  1. Have you ever made a purchase online following someones advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth. Namely, Amazons recommendation engine is said to generate 35% of the platforms total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right? Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use. In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
    Voting 0

About - Made with in Rotterdam

Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.