New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
Digital transformation is one of the most used buzz phrases of the last few years. Businesses in all industries are looking to change their operations, make them more efficient, more cost-effective and more productive. The key thing to remember is that digital transformation as a concept means different things to different businesses. It’s, therefore, important to consider what it means for your business before embarking on the journey.
https://www.information-age.com/pain-out-of-digital-transformation-123478688/
Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/#6f20eab57679/
Much has been written about the rise of machine learning and artificial intelligence and how it will impact the auto lending industry. While there has been a significant amount of hype, the promise of artificial intelligence is simply game changing.
The most obvious application is that thinking machines will be able to assess risk and provide an accurate estimate of whether certain borrowers will repay their loans. The ramifications of this change will be massive. If auto lenders are better able to understand whether a particular borrower is not able to pay back the entirety of his or her auto loan, lenders can mitigate their risk while offering better pricing and more approvals to new loan applicants.
https://www.autofinancenews.net/the-value-of-user-experience-when-managing-risk/
The average American adult is expected to spend nearly 3.5 hours per day using a mobile device in 2019. This sheer volume of this mobile use presents limitless opportunities for brands to engage with users and build trust. However, recent surveys indicate that many brands are making key mistakes that limit the effectiveness of their content and discourage brand-user relationships.
For brands to maximize the return on investment for their collateral, they must bear in mind the specific challenges of mobile devices. By following a few simple guidelines, advertisers can dramatically improve the mobile experience as well as their odds of building a long-term relationship with the end user.
https://www.chiefmarketer.com/3-tip-to-improve-the-mobile-experience/
The challenge for banks and other financial services providers is how to strike the right balance between security and providing a great user experience.
https://www.forbes.com/sites/renehendrikse/2019/01/23/finding-the-right-mix-of-security-and-user-experience/
If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
https://mopinion.com/5-kinds-of-ux-tools-for-tech-companies/
Today it's obvious that a company needs an effective website; in fact, it's hard to remember when websites were not accepted practice. A similar trend is in its early stages -- every company will need a branded digital assistant that communicates in human language. The company's digital assistant will be available through multiple channels such as mobile phones, and via the commercial personal assistants (e.g., Alexa "skills").
https://searchcio.techtarget.com/news/252455545/Delivering-first-class-digital-user-experience-a-big-CIO-goal-in-2019/
Retail CIOs are building an omnichannel network to reach their customers in multiple ways. The looming challenge remains the unparalleled speed of changing dynamics, driven primarily by a savvier and demanding new generation of shoppers. With this, CIOs in the retail industry today are facing a 'do or die' situation with building and introducing novel digital experiences for customers.
Although online sales for retailers are growing exponentially, there is still very strong interest in shopping at brick and mortar stores. However, the dynamics have grown to a complex juxtaposition — where apart from being able to securely shop online from their favorite retailer, the customer also wants to have the ability to walk into a store location and have an ultra-rich digital experience that establishes an intimate relationship.
https://www.retailcustomerexperience.com/blogs/personalization-reforms-the-retail-industry-maximizing-in-store-digital-experiences/
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