Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
“It really is the end user experience,” said Eric Klein, director of mobile/wireless at VDC Research. “You have to understand how the individual worker uses those tools. Engage with your user community regularly.”
Even with the latest cutting edge technologies available to enterprises in 2018, the old adage about the importance of the user experience still rings true. Attendees to the Enterprise Mobility Transformation Exchange saw this theme on full display within many sessions.
https://www.enterprisemobilityexchange.com/eme-managed-mobility/news/end-user-experience-exchange/
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.
That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
If you’re a tech junkie, you’ve inevitably thought about what it would be like to run into your future self, even just a year from now. What apps would be on your phone? How would your user experience change? What’s the next big thing you won’t be able to imagine your life without?
To find out we went to this year’s EIT Digital Challenge where some of Europe’s finest deep tech scaleups and late-stage startups were pitching cutting-edge solutions that will innovate everything from online security to our own personal well-being (see all 10 winners here).
We spoke with seven finalists and a representative from EIT Digital to get their predictions for what’s new in 2019:
https://thenextweb.com/entrepreneur/2018/11/06/8-tech-predictions-that-will-define-2019-eit-digital-challenge/
"The following case study is part of my submission for Buffer’s design challenge.
Buffer is a content scheduling platform. Its iOS and Android apps help agencies, brands, and publishers schedule, manage, and track the performance of all their social profiles in one place."
https://www.techinasia.com/talk/redesign-buffer-ux-case-study/
Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
Artificial intelligence (AI) is gradually shifting from the science fiction arena toward the domain of digital marketing. IT companies are not the only businesses interested in AI, but along with API technology, it attracts the attention of businesses from a variety of industries.
The experts in data processing and analysis use a whole set of terms to define AI and its related technologies such as machine learning, deep learning and cognitive computation. All of these share the same strategic task; to evolve from rule-based, programmed systems to flexible mechanisms capable of decision making and self-adapting to fast-paced business realities.
https://channels.theinnovationenterprise.com/articles/how-ai-and-api-are-revolutionizing-marketing-and-the-customer-experience/
Apple employees are so trained to consider the end user that they prioritize any project that will affect the user’s experience. This user-centric tech giant proves with every new product release that its customers can’t wait to buy again and again.
Other companies would do well to prioritize the user experience as Apple does. Many try, so long as they get budget approval. Unfortunately, most companies don’t understand the right way to measure the effectiveness of their UX design -- not to mention how to improve it.
https://www.entrepreneur.com/article/322036/
Website users believe Amazon has the best user experience (UX) among top websites, despite the continued popularity of social media sites such as Facebook, YouTube, and Instagram, according to a new survey conducted by Clutch, the leading B2B research, ratings and reviews company.
The largest share (21%) of website users surveyed think Amazon's UX outperforms Facebook and YouTube, even though both sites have more than double the visitors of Amazon.
https://www.prnewswire.com/news-releases/amazons-positive-user-experience-ux-rivals-social-media-sites-new-survey-finds-300743508.html/
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