When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
https://mopinion.com/what-makes-a-good-user-experience-for-my-mobile-app/
UX design has become ubiquitous today – product interfaces, onboarding processes and content presentation on varied digital platforms depend upon it. With technology advancing rapidly and evolving, it has become mandatory for industry players to constantly adapt to new design strategies. One would do well to analyse these emerging trends with less than a month remaining to plan strategies for the next year. Here are some UX design trends I would watch out for in 2019:
https://www.entrepreneur.com/article/325832/
Most designers do not have the time - nor skills - to create user-centred copy as their focus is on design. The role of the UX writer, however, is integral to experience design, its personification and subsequent success.
In this sense, copy is design as it serves the end user in the most optimum way and becomes the ultimate arbitrator of a design’s tone and delivery. Equally, it adds cohesion to design and, as a point of differentiation, sets digital experiences apart. It can truly be the difference between someone purchasing your product or walking away.
https://www.thedrum.com/opinion/2019/01/07/ux-writing-the-missing-ingredient-digital-design/
Being able to drive organic traffic to your site is important if your business is going to succeed. It’s just as -- if not more -- important to focus on acquiring new customers as it is to keep them. In 2019, it’s time to up your growth hacking strategy so you get more valuable leads this year.
With growth hacking, there are endless benefits: lead acquisition and retention, content sharing, organic traffic, expanded reach, increased conversions and more. It focuses on building your audience and your brand at a steady rate with quality customers.
If you’re trying to find growth hacks that will bring you results and boosted traffic, here are three you can’t miss.
https://www.business.com/articles/website-traffic-growth-hacking-tips/
Artificial intelligence (AI) is in the news all the time, so you would be forgiven for thinking that there is a strong mainstream understanding of what AI is, and what it does.But the reality is that there is still a widespread misconception about the truth of AI. This is partly due to the dramatic doomsday scenarios we hear in the media, but the deeper problem is that there are still few concrete examples of where AI has actually been mastered and implemented in the real world.This has to change: the truth is, there are so many exciting applications of AI that will improve people’s lives, and customer experience has some of the biggest potential for disruption.
https://minutehack.com/opinions/user-experience-and-the-untapped-potential-of-ai/
Are you continually frustrated trying to unsuccessfully convince executive leadership that your enterprise needs AI? Do you feel defeated because you hear everywhere in the news that AI is one of the most impactful technological breakthroughs of the modern era but can’t get anyone else to pay attention?
The answer to this is to not give up on AI. Revise your approach to be more effective at connecting the dots for your business stakeholders. To optimize your AI pitch, focus on two specific areas -- business value and scalability -- and use the right terminology.
https://tdwi.org/articles/2019/01/03/adv-all-how-to-sell-ai-to-your-enterprise.aspx/
The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit the market, and sometimes it requires going back to the drawing board.
An essential step in this process is usability testing, which helps determine whether a product functions as expected or whether it needs additional fine tuning. But how do you know the right time to begin this testing? To find out, we asked a group of Forbes Technology Council members to share their opinions.
https://www.forbes.com/sites/forbestechcouncil/2019/01/02/is-it-time-to-test-your-new-products-usability-13-tech-experts-weigh-in/#2a2dc3d225b2/
It can be a mighty task to create a conversational user experience (UX). To be sure, there is plenty of hardware and software on the market to support the foundation of conversational UX, such as voice and chat box technology. But, the very definition of conversational UX requires that this experience has to mimic, as closely as possible, an actual human conversation with all its fits and starts and inferences to context.
https://www.cmswire.com/customer-experience/what-tools-do-you-need-to-create-a-great-conversational-ux/
Companies love the "as-a-service" model for all layers of the technology stack, from infrastructure provided by cloud vendors to full SaaS applications. However, when it comes to data, companies are still operating in a mode of IT-owned and IT-controlled models, where users of data are waiting for their turn in line.
This year we will see the ongoing adoption of open source technologies, methodologies, and cloud services that move companies closer to an "as-a-service" model for their data, making their data scientists, data consumers, and data engineers more productive than ever.
https://tdwi.org/articles/2019/01/04/data-all-whats-ahead-for-data-in-2019.aspx/
In the digital era, products no longer can win on capabilities alone. Speed to market and buyer experience now matter just as much to customers as the extent to which a product meets a pressing need or outperforms competitive offerings. Against this backdrop, software developers find themselves under increasing pressure, left with no choice but to develop apps that provide everything customers want, are delivered on time and are continuously updated, all while ensuring a user experience that’s never short of flawless. There’s simply no margin for error, and that’s why more developers than ever are turning to continuous testing.
https://devops.com/the-4-keys-to-effective-continuous-testing/
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