Most designers do not have the time - nor skills - to create user-centred copy as their focus is on design. The role of the UX writer, however, is integral to experience design, its personification and subsequent success.
In this sense, copy is design as it serves the end user in the most optimum way and becomes the ultimate arbitrator of a designs tone and delivery. Equally, it adds cohesion to design and, as a point of differentiation, sets digital experiences apart. It can truly be the difference between someone purchasing your product or walking away.
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