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  1. Learn to design with your user’s needs and expectations in mind by applying Jakob Nielsen and Rolf Molich’s Ten User Interface Guidelines. These heuristics have been reflected in many of the products designed by some of the most successful companies in the world such as Apple, Google, and Adobe. Further evidence of how their design teams incorporate these rules into their design process is reflected in the user interface guidelines published and shared by these companies. This article will teach you how to follow the ten rules of thumb in your design work so you can further improve the usability, utility, and desirability of your designs.
    https://www.interaction-design.org/literature/article/user-interface-design-guidelines-10-rules-of-thumb/
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  2. User interface: the point of entry to a knowledge base that provides navigation, search, communication, help, news, site index, site map, and links to all tools

    To make it easy for users to access the people, process, and technology components offered by your KM program, provide an intranet or portal site with obvious links to the available resources. Allow users to quickly navigate to the appropriate sites based on their role, business process stage, and current requirements.

    The principles of good usability should be incorporated into the user interface. Here are some specific suggestions for doing so.
    https://medium.com/@stangarfield/user-interface-user-experience-and-usability-for-knowledge-management-2490dc0a50ab/
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  3. People who are new to the idea of user experience or the user-centered design process are often surprised when UX specialists want to test designs and prototypes before engineering writes code. They might assume UX handles A/B testing after release. Misunderstandings like this cause companies to exclude UX testing as a waste of time and budget.

    An increasing number of case studies online show teams who adhere to the UX process and include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly.
    https://www.cmswire.com/digital-experience/user-testing-belongs-in-the-ux-process-heres-why/
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  4. When you hear the terms Web Content Management System or CMS, what do you think about? To be honest, I think about updating content on our website. However, these systems enable us to do so much more than just updating content. They make updating content so easy that we can turn our focus on the experience we are providing our customers.

    While we may not all be experts in user experience, we can impact the user experience quite a lot, through content such as calls to action, imagery and relevant, engaging messaging and resources.
    https://www.progress.com/blogs/using-a-cms-to-design-the-right-content-user-experience/
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  5. Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
    https://www.clickz.com/using-ai-to-improve-user-experience/216056/
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  6. Imagine you’re at an industry conference. It’s happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You don’t just throw a business card at them and walk away. If you do, you’re a lousy networker.

    If you're a good networker, you start a conversation.

    If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
    So the question is this: why aren’t more companies doing this with their website visitors?
    https://www.cmswire.com/customer-experience/using-behavioral-intelligence-to-improve-your-sites-user-experience/
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  7. Artificial Intelligence (AI) is changing the landscape of businesses and operations. A game changer, it is facilitating better customer experience and engagement that is leading to better business. Humanizing these interactions and taking it to the next level are Conversational applications.

    Heralding a new era in customer and enterprise user experience, conversational applications enable engagement at a human level. It factors humor, emotion and empathy that helps in building a deeper connection with the customer. Unconstrained by human limitations, it can make giant leaps to connect the dots in a matter of seconds to deliver a human-like experience. This unprecedented level of contextually-relevant conversation, continuously enhanced by constant acquisition and utility of user data, gives the user a unique width and depth of a highly personalized experience.
    http://www.asianage.com/technology/in-other-news/180219/using-conversational-applications-to-enrich-user-experience.html/
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  8. Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
    https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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  9. In today’s customer-centric world, the manner of communication has drastically changed from the perspective of ‘me’ to ‘you’. The target audience is at the centre of it. Customer Experience (CX) is integral than ever before. As experts from Walker state, it has all chances to overtake price and product as the key brand differentiator by 2020.

    Nowadays any business is a digital business, whether it is using digital solutions for managing its employees, providing better service for its clients, or gaining a competitive advantage in the market. User Experience (UX) of all these solutions play a crucial role in the customer journey and overall business success. That’s why global giants like Google, Airbnb, and Amazon have already integrated User Experience into the core of their business processes. So, let’s discover the philosophy of UX and the influence it has on the customer’s overall satisfaction with the product and the company.
    https://www.business2community.com/brandviews/freshdesk/ux-and-its-impact-on-customer-experience-02176828/
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  10. Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to perceive the world in a simple way. Any financial service can get an advantage by delivering a perfect user experience based on a simple interface.
    https://www.finextra.com/blogposting/15262/ux-design-guide-7-steps-to-make-digital-banking-service-or-fintech-product-simple/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.