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  1. People who are new to the idea of user experience or the user-centered design process are often surprised when UX specialists want to test designs and prototypes before engineering writes code. They might assume UX handles A/B testing after release. Misunderstandings like this cause companies to exclude UX testing as a waste of time and budget.

    An increasing number of case studies online show teams who adhere to the UX process and include rounds of user testing before delivering to engineering work more efficiently and get better products to market more quickly.
    https://www.cmswire.com/digital-experience/user-testing-belongs-in-the-ux-process-heres-why/
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  2. It may seem evident that the aim of using collaboration tools is to enable excellent communication and information management. Used correctly, the technology also facilitates vital decision-making. Yet, according to The Harvard Business Review, almost 40% of CIOs and IT professionals say their systems make it harder, not easier, for employees to work quickly.

    When choosing communications and collaboration technology for business, a key factor is the user experience (UX) it delivers. This includes a well-designed user interface (UI) to enable easy and intuitive collaboration. The UI encompasses all the visual elements used to interact with conferencing platforms – from screens to pages and even buttons and icons.
    https://www.uctoday.com/collaboration/video-conferencing/optimising-ui-and-ux-the-key-to-successful-collaboration/
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  3. We shop online for convenience, for bargains and for the wide product range. But if a retailer’s website wasn’t up to scratch, would it put you off shopping there?

    Some of the U.K.’s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.

    At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
    https://www.forbes.com/sites/annaschaverien/2018/11/24/retail-website-user-experience/
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  4. According to Gartner, customer experience (CX) – more than products or solutions – is the new battlefront for business, with 81% of marketers saying that by 2020 they expect to be competing mostly or completely on the basis of CX. However, with customer expectations constantly rising, businesses continue to fall behind. Forrester’s Global Customer Experience Index continues to find that most companies are rated as “poor” or “very poor” year on year. Even the organisations that scored “good” in 2017 either fell in 2018 or didn’t improve. In order to future-proof their business, organisations need to be asking themselves not ‘what do customers want?’ but, ‘what will customers want?’
    http://www.itnewsafrica.com/2018/11/how-will-automation-ai-and-iot-shape-user-experience/
    Tags: , , , , by eringilliam (2018-12-06)
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  5. WordPress is one of the most popular content management systems available with nearly 75 million websites. What’s great about this open source software is that it offers well over 53,000 different plugins that gives users the opportunity to extend the functionality of their websites. These plugins can range anywhere from SEO tools and Landing pages to Social media integration and Caching tools. However, there are also several notable user feedback plugins that are great for kickstarting your customer feedback programme.
    https://mopinion.com/top-10-user-feedback-plugins-for-wordpress/
    Tags: , , by eringilliam and 1 other (2018-12-06)
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  6. “The role of the designer is that of a good, thoughtful host anticipating the needs of his guests” – Charles Eames, American designer

    Connecting with customers is something almost all organisations want to do, but they achieve that aim with greatly varying degrees of success. For the most part, people are the key to building relationships with customers. They provide feedback to help the organisation stay competitive and relevant. Engaging with customers is essential to success and, therefore, it is important to design user experiences that are pleasant and genuinely able to create a connection with customers, especially when the interaction is not person to person.
    https://www.scmp.com/presented/news/hong-kong/topics/ux-design/article/2174511/ux-design-connecting-todays-consumers/
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  7. As enterprise end-users and customers alike have embraced the digital life, the need for well-designed user experience (UX) has intensified. With so many applications, platforms and services that continue to change day by day, or even hour by hour, UX has become a major force in its own right.

    Now, the world is moving to artificial intelligence (AI), which promises to greatly enhance UX, working behind the scenes to deliver automatic and intuitive responses to user requests. The benefits of AI go even deeper. A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a "democratizing effect on creativity" in applications and products. AI also opens up possibilities such as 3D and immersive design.
    https://www.zdnet.com/article/ai-helps-user-experience-ux-helps-ai/
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  8. Good news project management junkies! The Mopinion webhook feature now enables you to integrate Mopinion with all of your favorite Rocket.Chat channels. Rocket.Chat is an open source chat software that enables teams to communicate and collaborate by way of file sharing, real-time chat and audio/video conferencing.
    https://mopinion.com/mopinion-integrates-with-chat-software-solution-rocket-chat/
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  9. No matter what services your company provides or what communication platforms you use, customer experience (CX) needs to be at the core of everything you do. With all the tools that are available to help brands engage with their customers -- from social media to artificial intelligence-based resources like product recommendations and chatbots -- there are more opportunities than ever to create powerful customer experiences that build loyalty and drive sales.

    But these tools aren’t going to use themselves, nor will a CX-focused culture spontaneously arise on its own. Brands need to make CX a priority at every level, from the first moment a consumer decides to explore their products online to the final step of the customer journey to the ongoing relationship that may last for years or even decades.
    https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/11/why-customer-experience-has-never-been-more-vital/
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  10. A mobile application can prove to be the need of the hour for businesses. Be it providing customer service or promoting a business online, a feature-rich mobile enterprise app can help. Apps can simplify complex business processes and manage daily operations on the move. Altogether, you get a robust online business representative in the form of a mobile app.

    Here are six strategies to ensure the success of your business application and maximize ROI:
    https://channels.theinnovationenterprise.com/articles/top-tips-to-make-the-most-of-your-business-mobile-app-in-2019/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.