Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
As the team at Website Builder Expert explain, “the best designed websites grab, engage and sell. Essentially, UX will demand the user’s attention, keep them on page, and, hopefully, lead to a conversion.”
To give you a full understanding of what great UX design looks like – and serve up inspiration on how you can mirror it within your small business – we’ve brought together a showcase of UK start-ups and fast-growth brands who have nailed their UX…
https://startups.co.uk/website-ux-for-small-business/
So you have a million-dollar app idea? That's awesome! Oh, did you say you have kickass programming skills to turn it into a reality, too? Amazing! Now, all there is left to do is to design your app to look aesthetically pleasing and make it so easy to use that a five-year-old would have no problem navigating through it.
https://uk.finance.yahoo.com/news/crash-course-ux-ui-design-090000714.html/
" User Experience certainly seems like one of those “nice to have” things. Who wouldn’t want their users to have a “delightful” time? Who wouldn’t want to be “empathetic” to their needs?
I know you think about your users in the website revision meetings! I’ve listened to you try and put yourself in the customer’s shoes in the feature development discussion!
I also know that you are up to your eyeballs busy every day getting a website up and running and due yesterday that creates value for the company. Value that was created by reaching KPIs such as increased sales and leads, all the while trying to keep costs such as development time down.
That’s why I am here to tell you, if done correctly, that’s exactly what User Experience does."
https://blog.prototypr.io/this-is-what-you-need-to-know-about-user-experience-that-pays-off-bc7cdabb8a0/
However you refer to your user experience design (UXD, UED or XD), it’s in your best interest to take the process of enhancing your website seriously. In order to create the most appealing user experience, it needs to be usable, accessible and pleasurable to surf through your site. The total user experience starts with human-computer interaction (HCI) and expands to every aspect of your product or service as perceived by your visitors.
It’s a lot easier these days to get your website up and running. Yet, it’s harder than ever to optimize your website design for the precise user experience (UX) that will draw in your target market. According to the Society of Digital Agencies (SoDA), 77 percent of organizations think that a poor website UX is a major weakness for today’s marketing experts.
https://axcessnews.com/business/tech/three-simple-truths-get-users-love-website_6461/
Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.
https://marketplace.mopinion.com/survey-templates/thumbs-up-down-survey-website-content/
Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
With the convergence of context, channels, content, and commerce; friction at different stages of the customer journey is considered the worst enemy of customer experience (CX). Regardless of the industry or area, your business operates in; this has resulted in an ongoing debate in experience economy on how to make great products and deliver exceptional services as it is an opportunity to create a lasting and meaningful experience for digital-savvy customers. So one of the items rising as a top priority of CX agenda is to provide a seamless and frictionless experience across all channels.
http://customerthink.com/to-have-friction-or-not-to-have-friction-along-the-customer-journey/
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