Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they dont have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about whats on the front screen on your phone probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. Its unlikely to be your utility company, insurer or local council.
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