Mobile websites and mobile apps each have their own unique advantages. Where web offers immediate access and wide reach, apps are able to provide a rich, convenient experience that creates and engages loyal users. As per the report published by appannie, smartphone users spend 7x more time in native apps than in browsers, and access apps more frequently. Globally in H1 2017, native mobile apps accounted for 88% of time and 93% of sessions on Android phones (the remainder was spent in browsers).
https://www.indianretailer.com/article/multi-channel/mobile-commerce/Why-it-is-important-for-retailers-to-focus-on-app-strategy.a6141/
One common reason why web marketers are not getting good results from their search engine optimisation campaign is that they fail to provide a good experience for users. To accomplish the latter, one should be collecting and analyzing user data.
User data is perhaps the most precious commodity for businesses marketing on the web. It is the reason why web marketing services go to length for gathering consumer data that will allow them to connect and engage customers in useful and meaningful ways.
https://www.rushprnews.com/2018/07/07/how-to-leverage-user-data-for-better-seo-and-user-experience/
Online content and digital assets are present in every stage of the online customer journey—from awareness and promotion to purchasing and brand loyalty. Whether this content is used for marketing purposes or purely for design, it’s the flesh and bones that shape your whole brand identity. And that is precisely why it’s important to get yourself on the right track towards crafting a winning content strategy. The question is: how?
The internet is already flooded with content and there’s no signs of it slowing down...
https://blog.bynder.com/en/how-to-enhance-your-digital-content-with-online-feedback/
UX writing is not something new, actually it exists for quite some time. In recent years, this skill has become more and more important because companies realise that solely relying on great UX design is not enough, a product needs a better microcopy so that the interface can communicate with its users more effectively. In this article, I am going to show you some UX writing tips. Don’t forget — your microcopy is as important as your visual elements.
https://www.infusionsoft.com/
Today, web-development focuses on enhancing user experience. From small, medium to large enterprises, everyone is keen to leverage the Artificial Intelligence’s power for offering better personalization and boosting his or her web-experience.
Let’s have a look at how Artificial Intelligence is transforming the web-development to enhance user experience:
http://customerthink.com/how-ai-can-enhance-the-user-experience-of-web-applications/
An endless content repository is a double-edged sword. If users can’t find what they are looking for or discover content they are interested in, they are almost guaranteed to abandon your app. Many apps aim to improve user retention by helping users continuously discover relevant content, aided by their self-reported preferences.
The foundation of this type of personalized in-app user experience is often built during user onboarding.
Let’s look at some of the top media and entertainment apps leverage user onboarding to create tailored user experiences. We’ll also call out some relevant test ideas along the way.
https://uxplanet.org/leveraging-user-onboarding-to-create-personalized-in-app-experiences-19a3730332fe/
User interface: the point of entry to a knowledge base that provides navigation, search, communication, help, news, site index, site map, and links to all tools
To make it easy for users to access the people, process, and technology components offered by your KM program, provide an intranet or portal site with obvious links to the available resources. Allow users to quickly navigate to the appropriate sites based on their role, business process stage, and current requirements.
The principles of good usability should be incorporated into the user interface. Here are some specific suggestions for doing so.
https://medium.com/@stangarfield/user-interface-user-experience-and-usability-for-knowledge-management-2490dc0a50ab/
This subject may seem incredibly “big” for a single article, but it’s about the specific nature of usability that we often overlook or confuse. With this appreciation, you’ll be able to design more effectively, and your website’s usership will be able to grow, too.
Usability replaced the outmoded label “user friendly” in the early 1990s. “Usability” has had trouble finding the definition we use now. Different approaches to what made a product “usable” splintered between looking at it with the view of the product in mind (i.e., the ergonomic design, such as a curved keyboard); looking at it from the point of view of the user (how much work and satisfaction/frustration he/she experiences using it); and the view of the user’s performance, which involves how easy the product is to use, if it’s to be used in the real world.
https://www.interaction-design.org/literature/article/usability-a-part-of-the-user-experience/
In today’s omni-channel world, consumers shop using multiple devices, touchpoints, and channels, ultimately choosing their own preferred path to purchase.
A typical digital journey today could start with a consumer researching a purchase on their smartphone, then continuing later on a laptop or tablet. They might visit your site after engaging with your search ad and ask your chatbot some initial questions. They might call your business a few days later after getting one of your emails and finalize their purchase in person at your closest brick-and-mortar location.
https://www.business2community.com/customer-experience/4-ways-marketers-use-voice-analytics-to-create-frictionless-customer-experiences-02088381/
Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
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