The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.
Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.
This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
Creating a functional professional website is crucial in the digital age. Studies show that 70 percent of consumers research brands online before making a purchase – and the key to transforming that research into conversions is through a strong user experience online.
https://markets.businessinsider.com/news/stocks/minimal-website-interfaces-shown-to-drastically-improve-user-experience-increase-time-on-site-1027448082/
The website is full of internal speak, lack of flow, and the critical information to help the user is suffocated by the weeds of marketing waffle and so the user needs to phone the support centre – who’s to blame?
The patient gets frustrated when the patient after them in A&E gets treated more quickly because their injury is more serious but they don’t understand that process – who’s to blame?
https://www.siliconrepublic.com/companies/bad-user-experience-design/
The idea behind UX design is simple: happy, confident users are more likely to buy from you. They’re more likely to trust you, sign up to your mailing lists, or download your app.
I often think of user experience design (or UX design) as psychology rather than development. Good UX design is all about getting inside the head of your visitors.
It’s anticipating their every move, and creating a website that is simple, intuitive and enjoyable to use. Unfortunately, there is no easy answer or silver bullet for good UX design. It’s the culmination of lots of tiny tweaks. Each one improving the experience on your website. With that in mind, I’ve rounded up a checklist of 25 small (and easy) tweaks that will make your UX design shine.
https://www.bitcatcha.com/blog/complete-25-trick-ux-design-checklist/
When building a working and converting website for your business, it is now becoming more important than ever to create a satisfying and successful user experience. A focussed approach to your web development and digital strategy should be taken seriously or undertaken by people who know what they’re doing. User Experience or UX Designers put a lot of effort into understanding keyword and site taxonomy. UX is about analysing real data and talking with real users to piece together seamless application or website.
https://www.businessnews.com.au/article/The-Importance-Of-Understanding-Your-Audience-When-Building-A-Website/
While most shopping sites today use responsive design, Google, Apple, Microsoft, Samsung, and others are advancing modern web technologies that are part of the Progressive Web App movement. PWAs unite the universal customer reach of the web with the engaging experience of a mobile app.
https://www.digitalcommerce360.com/2018/07/17/5-signs-your-e-commerce-site-redesign-project-should-be-a-progressive-web-app/
So you have a million-dollar app idea? That's awesome! Oh, did you say you have kickass programming skills to turn it into a reality, too? Amazing! Now, all there is left to do is to design your app to look aesthetically pleasing and make it so easy to use that a five-year-old would have no problem navigating through it.
https://uk.finance.yahoo.com/news/crash-course-ux-ui-design-090000714.html/
"Professional websites are the new résumés.
This is a good thing. Your information can be accessed more easily and frequently, it can be optimized to show up in search engines, you have more room to share your experience in a creative way, and most of all, you can quickly build your web presence, which is ultimately a synonym for your professional reputation.
The challenge is that not everyone has experience with HTML, coding, copywriting or marketing design. You may be a highly qualified expert in your field, but without correct online representation, your work could easily get lost among the noise. Hiring a professional to build your website and "brand" material (even if you are an individual) is always the best course of action. If that isn't a possibility for you, there are many pre-designed templates from hosting websites that can set you up pretty well."
https://www.forbes.com/sites/briannawiest/2018/06/26/13-mistakes-on-your-personal-website-that-are-probably-costing-you-business/#5709a4203d5d/
User-centered design is now at the core of every innovative design, and ensuring your site or app’s visitors have a positive user experience is more important than ever.
Great user experience doesn’t just help your visitors get around your site: it triggers emotional connections and brings you closer to your users. But sometimes it can be tricky to get UX right, no matter how much advice there is out there to get your design noticed.
Lucky for you, we’ve been on the lookout for inspirational web and app user experiences to help you level up your UX design…
https://www.justinmind.com/blog/the-best-website-and-app-user-experiences-according-to-the-experts/
A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
