A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
When a user visits your website, the type of experience they have plays a great part in whether or not they will be engaged enough in your site that will result in a conversion. Web builders who take the time to ensure that they're site has an increased amount of user engagement will likely experience an increase in their conversion rate.
https://growthhackers.com/articles/12-ux-tips-to-boost-your-website-engagement-user-experience-for-a-better-conversion/
User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
"Professional websites are the new résumés.
This is a good thing. Your information can be accessed more easily and frequently, it can be optimized to show up in search engines, you have more room to share your experience in a creative way, and most of all, you can quickly build your web presence, which is ultimately a synonym for your professional reputation.
The challenge is that not everyone has experience with HTML, coding, copywriting or marketing design. You may be a highly qualified expert in your field, but without correct online representation, your work could easily get lost among the noise. Hiring a professional to build your website and "brand" material (even if you are an individual) is always the best course of action. If that isn't a possibility for you, there are many pre-designed templates from hosting websites that can set you up pretty well."
https://www.forbes.com/sites/briannawiest/2018/06/26/13-mistakes-on-your-personal-website-that-are-probably-costing-you-business/#5709a4203d5d/
With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority for their organization: higher than graphic designers (76%) and product managers (74%), and tied with software engineers for top spot." "The demand for UX designers is still there. Just one look at Indeed’s job posting for UX designers speaks volumes, "said Cisco Guzman, director of product management at Adobe XD.
https://www.cmswire.com/customer-experience/13-must-have-user-experience-ux-design-skills/
When technology advances quickly, design often gets ignored in the process. A well designed user interface or user experience are frequently treated as afterthoughts. But in truth, technology is nothing, or very little, without design. People need to understand and want to use technology for it to be widely adopted and for that a well-designed user interface is paramount. Conversational software has been rapidly becoming more popular, funded by big corporations wanting to invest in artificial intelligence and powered by new techniques in machine learning. However a common set of guidelines for designing conversational user interfaces was still non-existent.
https://medium.com/rasa-blog/13-rules-for-conversational-user-interface-design-edb1d56f23d5/
Mobile apps are intended to make people’s lives easier, but some design decisions can get to be too much for day-to-day use. Below, 14 YEC members discuss app functions that companies — and users — should think twice about.
Mobile apps can come with a suite of bells and whistles, some of which can be distracting or are a drain on your staff with little return on the user experience. What is one popular feature in apps that should be avoided?
https://www.business2community.com/mobile-apps/14-app-designs-and-features-to-avoid-for-a-better-user-experience-02095147/
Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
Small details can make a big difference to the user experience, saving users' time, making it easier for them to spend money, or just generally making it more enjoyable.
https://econsultancy.com/blog/63938-15-tiny-ux-elements-that-can-make-a-big-difference/
"So what’s trending in User Experience? That was my question, and fortunately, I am lucky enough to work with a room full of UX designers, creatives, and researchers who could help me find my answers. Here’s our pick of 17 UX trends."
https://martechseries.com/mts-insights/guest-authors/17-ux-trends-that-are-better-than-the-rest/
