Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result in shitty click-through rates.
https://www.business2community.com/seo/small-businesses-can-benefit-voice-search-user-experience-01998948/
Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
Is your landing page reaching out to the visitors exactly the way you want it to?
Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
Thomas Russo, director of product management and marketing at Spirent, speaks about their new catalyst which helps operators detect and isolate the causes of customer experience issues saving tens of millions of dollars per year.
https://www.vanillaplus.com/2018/06/06/39009-identify-user-experience-issues-customer/
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
Artificial Intelligence (AI) systems are finding their way into customer service, scientific development and more. Many marketers have been waiting for the option to use AI systems to solve problems in their niche. Many professional marketers are wondering when these systems will be ready.
Evaluating AI for a complex need in marketing ultimately comes down to examining the challenges that marketers face today. Not every average marketing agency has the budget aside that they can use to develop AI systems or use deep learning algorithms. The problem with most AI systems is that they commonly take a lot of computing power and development before they can get off the ground and produce reliable results.
https://www.business2community.com/marketing/is-marketing-with-artificial-intelligence-ai-now-a-user-friendly-experience-02137966/
User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.
This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
Snapchat has copped backlash from its users following a major overhaul to its user interface, affecting users in Australia, UK and Canada. Plans for the new layout first emerged last year, with the intention to separate the social from the media. It also follows one year after the launch of Instagram Stories and slowing Snapchat user growth.
http://www.marketing-interactive.com/new-snapchat-layout-draws-flak-from-users/
Here are some predictions for the future of marketing in the year 2019 and beyond from some thought leaders I polled, plus a few of my own prognostications.
https://www.forbes.com/sites/henrydevries/2018/12/27/ten-digital-marketing-predictions-for-2019/
