We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
Predicting the future can be risky, but there’s a list of hot topics being discussed in the digital industry right now, which can turn nice-to-have technologies and tools into something meaningful and valuable for the user’s experience.
Here’s a list of eight of the most important UX design trends for the year ahead.
https://www.thedrum.com/news/2019/01/29/top-ux-design-trends-digital-well-being-and-biometrics/
The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.
One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.
Learn about them here:
https://usabilitygeek.com/most-common-ux-mistakes/
The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
http://www.psychiatrictimes.com/telepsychiatry/user-experience-key-step-realizing-role-mental-health-apps/
Blockchain will have a massive impact on banking, digital identity, smart contracts, digital voting, and decentralized notary. So what does this mean for designers?
https://www.invisionapp.com/blog/user-experience-blockchain/
Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
https://mopinion.com/best-alternatives-medallia-digital/
It’s 2020 and the world has completely turned on its head. Businesses have found themselves scrambling to adapt to the new regulations, searching for creative ways to maintain the same levels of efficiency with a remote workforce. This movement is so large scale, in fact, that Time magazine is calling it, ‘the world’s largest work from home project’. And what’s more, this way of working is likely here to stay for some time, even after the crisis is over.
https://mopinion.com/rise-of-saas-increasingly-remote-workforce/
The ‘digital’ is the easy part to understand. ‘Experience’ is every interaction a customer has with your company. How do they experience your brand? And ‘Management’ is how you monitor and keep track of everything so you know what messages to send and how to interact with your customers.
https://www.forbes.com/sites/danielnewman/2019/01/22/the-ins-and-outs-of-digital-experience-management/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
