Tags: digital*

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  1. While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
    https://mopinion.com/website-personalisation-tools-that-increase-conversion/
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  2. “Security is everyone’s job now.” These are wise words from Amazon’s CTO Dr. Werner Vogels, especially for companies embarking on a digital transformation or accelerating their journey.

    Why should we all consider this advice? A recent report released by McKinsey i » shows impressive figures: More than 100 billion lines of code are created annually, and hackers produce some 120 million new variants of malware every year. A strong Cybersecurity strategy is essential. Gartner research predicts that “By 2020, 60% of digital businesses will have suffered a major service failure.”

    Is it any wonder, then, that Cybersecurity issues keep all of us up at night? The fundamental issue is not about developing new Cybersecurity capabilities as part of business strategy. Instead, it’s about integrating them seamlessly.
    http://saudigazette.com.sa/article/538981/BUSINESS/3-steps-toward-cybersecurity-in-a-digital-world/
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  3. Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.

    The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"

    Additional focus in the following four areas is required for organisations to be future ready:
    http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
    Tags: , , , , by eringilliam (2018-07-25)
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  4. The last two years have seen varied quality in the digital experiences offered by traditional incumbent mortgage brokers and the new breed of digital-first challengers. Leaving aside for now the wider questions around robo- and AI-driven advice, these new challengers have generally made it easier for user to input and source information in clean user experiences.

    The question of why so many incumbent brokers are falling behind, and how they can catch up without having a deep budget is a compelling one.

    A common theme when speaking with challenger companies is how they have fully embraced modern user experience design processes. These are new ways of working that any organisation can adopt with little financial cost if an agile mindset is embraced.
    https://www.mortgagestrategy.co.uk/comment-auditing-your-digital-user-experience/
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  5. Calls for regulatory action against big tech firms, including Amazon and Google parent company Alphabet, have intensified after they reported record profits. The case that the largest online giants are monopolies that require antitrust action has been made by critics from both left and right. The case against these companies, however, is on shaky ground.
    https://cei.org/blog/competition-tech-more-vibrant-it-looks/
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  6. Today it's obvious that a company needs an effective website; in fact, it's hard to remember when websites were not accepted practice. A similar trend is in its early stages -- every company will need a branded digital assistant that communicates in human language. The company's digital assistant will be available through multiple channels such as mobile phones, and via the commercial personal assistants (e.g., Alexa "skills").
    https://searchcio.techtarget.com/news/252455545/Delivering-first-class-digital-user-experience-a-big-CIO-goal-in-2019/
    Tags: , , , , by eringilliam (2019-01-23)
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  7. Solutions that aids in user experience design a call to digital user experience Solutions and comprises of a process which improves and enhances the satisfaction of the end-user by improving the accessibility of a product boosting the pleasure derived from using the product, and improving the usability of the product by good human computer interaction design. Human computer interaction or HCI plays a huge role in digital user experience solutions as it gathers the information as well as maps the actual interaction between humans and the product. In order to design a product for enhanced user experience, higher amount of data from HCI is beneficial.
    http://www.techyounme.com/digital-user-experience-solutions-market-set-huge-growth-near-future/
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  8. Solutions that aids in user experience design a call to digital user experience Solutions and comprises of a process which improves and enhances the satisfaction of the end-user by improving the accessibility of a product boosting the pleasure derived from using the product, and improving the usability of the product by good human computer interaction design. Human computer interaction or HCI plays a huge role in digital user experience solutions as it gathers the information as well as maps the actual interaction between humans and the product. In order to design a product for enhanced user experience, higher amount of data from HCI is beneficial.
    http://www.editiontruth.com/digital-user-experience-solutions-market-growing-demand-enhancing-customer-experience/
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  9. People are now demanding more frequent and engaging transactions as technology continues to evolve and push the legal profession to become more efficient and digitised. A whole new generation are now accustomed to the seamless user experience they get when they log on to social media and when banking online, so it goes without saying that they now expect the same from their lawyers.
    https://www.lexology.com/library/detail.aspx?g=e33aeb5d-5a2a-4442-b8bb-c770dd6b090d/
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  10. Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks faster and more effectively, keeping pace with the brand expectations built by the digital realm.
    https://www.adweek.com/digital/how-brands-are-using-micro-apps-to-stay-relevant/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.