Tags: digital*

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  1. Blockchain will have a massive impact on banking, digital identity, smart contracts, digital voting, and decentralized notary. So what does this mean for designers?
    https://www.invisionapp.com/blog/user-experience-blockchain/
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  2. The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
    http://www.psychiatrictimes.com/telepsychiatry/user-experience-key-step-realizing-role-mental-health-apps/
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  3. The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.

    One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.

    Learn about them here:
    https://usabilitygeek.com/most-common-ux-mistakes/
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  4. Predicting the future can be risky, but there’s a list of hot topics being discussed in the digital industry right now, which can turn nice-to-have technologies and tools into something meaningful and valuable for the user’s experience.

    Here’s a list of eight of the most important UX design trends for the year ahead.
    https://www.thedrum.com/news/2019/01/29/top-ux-design-trends-digital-well-being-and-biometrics/
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  5. Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.

    What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
    https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
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  6. We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
    https://mopinion.com/what-is-the-customer-experience-gap/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.