Tags: digital-experience*

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  1. User journey and customer journey are the buzzwords in the IT industry, given the need for redesigning applications for a better user/customer experience. When it comes to selecting or prioritizing software applications for redesigning, from amongst multiple applications that provide similar critical business functionalities, user experience is often the deciding parameter. Most organizations are trying to redesign user experience and end-customer experience of their existing IT applications. In the last two decades, many financial institutions have also revamped and reinvented their existing software applications to meet enhanced business processes, but sadly, little attention is given to improve customer or user experience. The software industry was weighed in more on delivering functional competence than on executing design principles.
    https://www.finextra.com/blogposting/16822/redesigning-user-and-customer-interfaces-for-seamless-digital-experience-and-journey/
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  2. The new age definition of doing good business is how engaging and gratifying is the user experience. User experience basically means creating a connection between the machine and its user. Better the connection, better the experience. This week, we interviewed Mr. Ravi Teja, CEO, Robosoft, an organization that believes that technology exists to simplify lives ….and businesses.
    https://wire19.com/interview-with-ravi-teja-ceo-robosoft/
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  3. The benefits of cloud computing are clear. Companies recognize that investing in on-premises technology is no longer a cost effective and nimble way to adapt to the changing needs of users. A better, more flexible and highly scalable strategy is to use a platform in the cloud to build applications that work across digital devices and can better address customer demands in real time.
    http://knowledge.wharton.upenn.edu/article/cloud-platforms-can-enhance-digital-experiences/
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  4. New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
    https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
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  5. Retail CIOs are building an omnichannel network to reach their customers in multiple ways. The looming challenge remains the unparalleled speed of changing dynamics, driven primarily by a savvier and demanding new generation of shoppers. With this, CIOs in the retail industry today are facing a 'do or die' situation with building and introducing novel digital experiences for customers.

    Although online sales for retailers are growing exponentially, there is still very strong interest in shopping at brick and mortar stores. However, the dynamics have grown to a complex juxtaposition — where apart from being able to securely shop online from their favorite retailer, the customer also wants to have the ability to walk into a store location and have an ultra-rich digital experience that establishes an intimate relationship.
    https://www.retailcustomerexperience.com/blogs/personalization-reforms-the-retail-industry-maximizing-in-store-digital-experiences/
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  6. When computer networking hit its first big wave of innovation in the 90’s, spurred by the internet age, it was the definition of school-age cool: mysterious, and infinitely complex. The internet and networks connected people like never before. Over the next few decades, as innovation exploded in other areas like cloud computing and mobile, networking innovation sort of stagnated.
    https://www.forbes.com/sites/riverbed/2018/10/23/beyond-cool-unlocking-new-possibilities-for-the-users-digital-experience-by-reimagining-the-network/
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  7. Digital Experiences need to be powered by technology. But what is the right technology for you? How can you prioritize the technology investments for the ultimate customer experience? And what do the new, immersive technologies mean to marketers that want to build 360degree brand experiences? Mark Troester, Vice President of Strategy at Progress, the leading provider of application development and digital experience technologies, tells us more in this edition of MarTech Musings.
    https://www.martechadvisor.com/articles/customer-experience-2/from-digital-experiences-to-adaptive-experiences/
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  8. 95% of global business decision-makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
    https://www.itweb.co.za/content/KBpdg7pPl4P7LEew/
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  9. UI/UX designers are in growing demand in today’s tech heavy world. And they should be! User interface and user experience is everything your audience sees and engages with on a digital platform, so it’s pretty important. A digital experience is absolutely nothing without design, and a bad design can ruin everything.
    http://www.boostlabs.com/ui-ux-is-everything-you-need/
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  10. Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
    https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
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