For most people, a call to customer service is about as exciting as a trip to the dentist. No one enjoys being put on hold, waiting to repeat the same information to a second or third agent, getting dropped and starting again, all just to access your own information or account. It’s an experience that can feel alienating and frustrating – not the way most companies want their customers to feel.
http://customerthink.com/seize-the-opportunity-to-differentiate-with-ai-powered-digital-experiences/
Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, or in the middle of a workout! You only need your phone and headphones. And interestingly enough, as podcasts continue to grow in popularity, so does their topic diversity.
http://mopinion.com/podcasts-every-digital-marketer-should-listen-to/
An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.
One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.
Learn about them here:
https://usabilitygeek.com/most-common-ux-mistakes/
Having excellent customer service is a crucial part of trying to build and nurture lasting relationships with customers. Many companies focus on providing efficient communication channels in this regard while overlooking one critical aspect: psychology.
There are times when customers have experiences that are either beyond your control or leave with no other choice but to apologize and try to make amends. A sound understanding of psychological triggers can go a long way in enabling you to iron out those tricky situations and make good customer experiences even better.
Below is a discussion of 10 psychological triggers, the science behind them, and how you can leverage them to provide the best experiences for your customers through a live chat.
https://usabilitygeek.com/psychology-behind-successful-live-chat/
Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible.
In the UX world, this holds true often enough. Designers dedicate so much of the SDLC to streamlining user flows or simplifying processes, usually with the intent of making things easier, friendlier, and faster.
So while most designers know there are exceptions to the ‘faster = better UX’ rule (the benefits of injecting friction to an experience are well-documented), fewer grasp the role that speed, and more fundamentally, time, plays in an experience.
In fact, timing is so crucial to UX design that the usability gurus at NNG have crafted an entire ‘powers of ten’-based system for it.
So how can you ensure an experience you are crafting has user-friendly timing? How do you know if a digital product is responding too slow (or, more intriguingly, too fast?) And how can you design experiences while keeping timing in mind?
Find out more.
https://usabilitygeek.com/start-designing-with-perfect-timing/
User journey and customer journey are the buzzwords in the IT industry, given the need for redesigning applications for a better user/customer experience. When it comes to selecting or prioritizing software applications for redesigning, from amongst multiple applications that provide similar critical business functionalities, user experience is often the deciding parameter. Most organizations are trying to redesign user experience and end-customer experience of their existing IT applications. In the last two decades, many financial institutions have also revamped and reinvented their existing software applications to meet enhanced business processes, but sadly, little attention is given to improve customer or user experience. The software industry was weighed in more on delivering functional competence than on executing design principles.
https://www.finextra.com/blogposting/16822/redesigning-user-and-customer-interfaces-for-seamless-digital-experience-and-journey/
The new age definition of doing good business is how engaging and gratifying is the user experience. User experience basically means creating a connection between the machine and its user. Better the connection, better the experience. This week, we interviewed Mr. Ravi Teja, CEO, Robosoft, an organization that believes that technology exists to simplify lives ….and businesses.
https://wire19.com/interview-with-ravi-teja-ceo-robosoft/
The benefits of cloud computing are clear. Companies recognize that investing in on-premises technology is no longer a cost effective and nimble way to adapt to the changing needs of users. A better, more flexible and highly scalable strategy is to use a platform in the cloud to build applications that work across digital devices and can better address customer demands in real time.
http://knowledge.wharton.upenn.edu/article/cloud-platforms-can-enhance-digital-experiences/
New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
