Retail CIOs are building an omnichannel network to reach their customers in multiple ways. The looming challenge remains the unparalleled speed of changing dynamics, driven primarily by a savvier and demanding new generation of shoppers. With this, CIOs in the retail industry today are facing a 'do or die' situation with building and introducing novel digital experiences for customers.
Although online sales for retailers are growing exponentially, there is still very strong interest in shopping at brick and mortar stores. However, the dynamics have grown to a complex juxtaposition — where apart from being able to securely shop online from their favorite retailer, the customer also wants to have the ability to walk into a store location and have an ultra-rich digital experience that establishes an intimate relationship.
https://www.retailcustomerexperience.com/blogs/personalization-reforms-the-retail-industry-maximizing-in-store-digital-experiences/
When computer networking hit its first big wave of innovation in the 90’s, spurred by the internet age, it was the definition of school-age cool: mysterious, and infinitely complex. The internet and networks connected people like never before. Over the next few decades, as innovation exploded in other areas like cloud computing and mobile, networking innovation sort of stagnated.
https://www.forbes.com/sites/riverbed/2018/10/23/beyond-cool-unlocking-new-possibilities-for-the-users-digital-experience-by-reimagining-the-network/
Digital Experiences need to be powered by technology. But what is the right technology for you? How can you prioritize the technology investments for the ultimate customer experience? And what do the new, immersive technologies mean to marketers that want to build 360degree brand experiences? Mark Troester, Vice President of Strategy at Progress, the leading provider of application development and digital experience technologies, tells us more in this edition of MarTech Musings.
https://www.martechadvisor.com/articles/customer-experience-2/from-digital-experiences-to-adaptive-experiences/
95% of global business decision-makers face challenges when it comes to achieving a more successful digital strategy, including budget constraints, lack of visibility to manage the digital experience and legacy infrastructure.
https://www.itweb.co.za/content/KBpdg7pPl4P7LEew/
UI/UX designers are in growing demand in today’s tech heavy world. And they should be! User interface and user experience is everything your audience sees and engages with on a digital platform, so it’s pretty important. A digital experience is absolutely nothing without design, and a bad design can ruin everything.
http://www.boostlabs.com/ui-ux-is-everything-you-need/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
Mobile first design is not a new concept.
It has been around for more than a decade and it’s used to refer to the strategy of designing and developing digital experiences for mobile devices at the very start of a project; rather than the traditional approach of first designing for desktop and consequently for mobile.
However, the term is possibly more relevant in the business world today than ever before.
https://www.marketingtechnews.net/news/2018/feb/15/prioritising-mobile-first-design/
According to the most recent projections, the digital giants Facebook and Google are expected to have scooped up half of global digital advertisement revenues in 2017.
What these giants are dealing in, is the exposure and collection of information.
They filter and expose information to the user while they browse sites for friends, articles, political content, or more tangible consumer products covering everything from hygiene products to lawnmowers.
http://sciencenordic.com/price-digital-citizenship-and-forfeit-autonomy/
Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
Mobile phones have come a long way since their inception. Back in the late 90s, when most of us bought our first mobile handsets, smartphones that could be operated without keys, unlocked with our faces, and operated with a virtual voice assistant were inconceivable. With technology developing faster than ever, our devices too are getting thinner, faster and smarter. Going by the precedent set by some of the flagship devices launched in recent times, it wouldn’t be wrong to assume that something of futurism is going change the face of smartphones as we know them today. Here’s our speculation about some key features that’ll be a part of future of smartphones, sooner than later...
https://androidmarvel.com/future-smartphones-key-features-thatll-change-smartphones-forever/
