The color green is relaxing, red is passionate, and blue is tranquil. We all know that colors can affect our mood, but it turns out that color can also affect our decision making.
A team at Salesforce dedicated to its Analytics product recently conducted user research to find out if color influences how quickly and accurately we make decisions.
Here’s what they found:
https://www.invisionapp.com/blog/color-user-experience/
We often get burned by things that “sound good on paper” for two reasons: Either the client rejects your idea because they can’t visualize it the way you do, or your idea is misinterpreted through lack of clarity and the client walks away with an alternative expectation of your idea (which is now more likely their idea). The root problem is that it’s not easy to align on an idea that exists solely in someone’s brain. In 99% of scenarios, it’s more than just turning letters into dollar signs.
http://blog.marvelapp.com/sketching-will-make-smarter-designer/?ref=webdesignernews.com/
Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result in shitty click-through rates.
https://www.business2community.com/seo/small-businesses-can-benefit-voice-search-user-experience-01998948/
In recent years a new role has emerged in a growing number of businesses: that of the chief e(X)perience officer (CXO). Their main responsibility? To create customer-centric strategies which help companies to deliver an exceptional customer experience.
https://realbusiness.co.uk/hr-and-management/2018/08/29/hiring-chief-experience-officer-what-they-do/
The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
https://econsultancy.com/how-the-growing-threat-of-digital-protectionism-could-affect-marketers/
Once upon a time, the internet was the same no matter where you lived or your personal circumstances. In recent years, however, the means to personalize and tailored websites to different users has increased exponentially. Today, we’re on the edge of a huge shift in the way we experience the internet. From geo-targeting to micro-advertising, new technologies spell the end of the internet as we know it. Whether good or ill, we’ll explore of few the features of this new online experience below.
http://www.ohgizmo.com/2018/02/27/how-the-internet-will-become-more-personalized-in-2018/
Hackathons are a staple of tech culture. They’re synonymous with digital innovation and a playground for exploring possibilities.
The premise of a hackathon is to pull eager engineers, product managers, user-experience specialists and anyone else with a vested interest in product development into a confined space for a set period of time (typically 24 to 48 hours) and have them creatively use design and technology to "hack together" at a new idea or a solution to a customer problem.
While hackathons are best known for being a breeding ground for tech startups, they can also be catalysts for larger organizations looking to accelerate innovation.
https://www.forbes.com/sites/forbestechcouncil/2018/06/07/how-to-accelerate-customer-innovation-through-internal-hackathons/#190712cc21a7/
Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
When you think of seasonal branding, your first thought might be Black Friday campaigns. However, it encompasses a lot more than a specific event or holiday. While holiday sales do account for more than $80 billion in online sales each year, there is a lot of other time that must be filled in to really get the word out about your brand.
Fortunately, there are four seasons and all the holidays within each one for you to draw on as you think through the experience of your users (UX) and how you can enhance your site. You will need to pick and choose which holidays are most celebrated by your customers and figure out some sales trends before making a plan, of course. Some basic ways to include seasonal branding for UX include:
https://uxplanet.org/how-to-add-seasonal-branding-to-your-user-experience-4cc8efe1111f/
It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.
There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
