"In my most recent contribution, I touched on the concept of digital excellence, which I generally define for customers as the ability to deliver always-flawless, continuously updated web and mobile applications. If the pursuit of digital transformation has been the defining technology trend of the 21st century’s first two decades, the pursuit of digital excellence is poised to define the next two.
The way customers engage and transact with your business has clearly changed. Look no further than the sales trends from Cyber Monday 2018 for proof. In the digital era, the experience you deliver to customers via your web and mobile applications is no longer just part of your brand; it is your brand, and pursuing and achieving digital excellence is the single most important way to bolster and protect it."
https://www.forbes.com/sites/forbestechcouncil/2019/02/08/the-four-pillars-of-digital-excellence/#5a8f753b7df8/
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks faster and more effectively, keeping pace with the brand expectations built by the digital realm.
https://www.adweek.com/digital/how-brands-are-using-micro-apps-to-stay-relevant/
Customer is indeed the king. In today’s market, we – as customers – have become accustomed to getting what we want. From personalised interactions and connected experiences across channels, we have set the bar high and this is no different with customer service. In fact, according to a HubSpot study, consumers are now more impatient than ever. Nearly 90% of them deem “immediate” online response (within 10 minutes) from businesses very important when they have questions. It’s no wonder live chat software is becoming increasingly important and popular among marketers and salespeople.
https://mopinion.com/live-chat-software-an-overview/
Your website’s appearance can make or break a transaction. If it isn’t attractive, up-to-date or user-friendly, consumers will be quick to look elsewhere. You need your site to both make a great impression on potential customers and provide an easy and satisfying user experience (UX).
Modern websites can feature a lot of flashy visual features designed to dazzle visitors. While it may be tempting to implement a slew of these “bells and whistles,” these extraneous features may intimidate consumers or make it difficult for them to navigate your site. Below, 13 Forbes Technology Council members list some website features they recommend companies avoid.
https://www.forbes.com/sites/forbestechcouncil/2019/01/28/web-design-donts-13-website-features-that-can-ruin-the-user-experience/
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile.
Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to these specific functions.
Seamless designs not only make user navigation easier, they also put people at ease — ultimately keeping them active on a website, app, or other digital platform and more likely to become repeat users and visitors.
https://www.business2community.com/web-design/when-less-is-more-the-power-of-minimalism-in-ux-design-02168442/
What is best practice when it comes to UX? Unfortunately, a lot of advice out there on 'user experience' (UX) directly contradicts other advice. Some of this bad advice is simply out of date, but some is simply wrong—always was, always will be.
How do these myths take hold? Sometimes what makes for good advice is sector-dependent and not universally applicable, other times it's because of "truthiness": "Don't make users click more than three times" sounds like it should be true, even if it isn't.
Confusion over best practices for UX reign over every sector. This confusion creates myths, and these myths create disjointed experiences that actively work against the frictionless customer experience.
So what are these myths?
https://www.computing.co.uk/ctg/opinion/3070207/debunking-the-myths-around-ux/
While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
https://mopinion.com/10-must-read-guides-to-digital-transformation/
Imagine you’re at an industry conference. It’s happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You don’t just throw a business card at them and walk away. If you do, you’re a lousy networker.
If you're a good networker, you start a conversation.
If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
So the question is this: why aren’t more companies doing this with their website visitors?
https://www.cmswire.com/customer-experience/using-behavioral-intelligence-to-improve-your-sites-user-experience/
The benefits of cloud computing are clear. Companies recognize that investing in on-premises technology is no longer a cost effective and nimble way to adapt to the changing needs of users. A better, more flexible and highly scalable strategy is to use a platform in the cloud to build applications that work across digital devices and can better address customer demands in real time.
http://knowledge.wharton.upenn.edu/article/cloud-platforms-can-enhance-digital-experiences/
As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
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