When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
http://www.bizcommunity.com/Article/196/33/182278.html/
We’ve heard a lot about AV integrators and experience in the past year or so, since InfoComm International rebranded itself as the Audiovisual and Integrated Experience Association (AVIXA). The truth is most integrators have been doing user experience-based AV designs for years.
Designing for user experience isn’t just about finding the best way for the person who presses the buttons or controls the digital signage content to interact with the technology, said AVIXA staff instructor Marcus Yarborough in a presentation during Almo’s E4 AV Tour stop in Boston last week.
https://www.commercialintegrator.com/business_resources/operations/av-integrators-designing-user-experience/
When technology advances quickly, design often gets ignored in the process. A well designed user interface or user experience are frequently treated as afterthoughts. But in truth, technology is nothing, or very little, without design. People need to understand and want to use technology for it to be widely adopted and for that a well-designed user interface is paramount. Conversational software has been rapidly becoming more popular, funded by big corporations wanting to invest in artificial intelligence and powered by new techniques in machine learning. However a common set of guidelines for designing conversational user interfaces was still non-existent.
https://medium.com/rasa-blog/13-rules-for-conversational-user-interface-design-edb1d56f23d5/
Let’s imagine for a second that you just launched the first ever self-service site for your company. You had enough of simple requests bogging down your agents as they piled into the ticket queue. After working through the weekend, there’s now enough content on the self-service site that you feel comfortable having customers use it. But… something’s missing and you can’t figure out what it is. A few weeks later, you look at your analytics and you see customers are visiting the site, but they aren’t staying for long.
Why?
This is where User Experience, or UX, comes into play and can make a huge difference. UX is taking a step back and putting yourself in the shoes of your user (i.e. your customer) to understand how they experience your site. As the creator or manager of the customer self-service software, you likely know where everything is – that’s because you built it or work on the site daily. But what about a first-time visitor? UX plays a major role in turning that initial visit from an exercise in frustration into a satisfied customer answering their own question.
Here are four UX tips to consider when evaluating your self-service site…
https://www.teamsupport.com/blog/improve-user-experience-tips-for-self-service/
Till 2003, humans had created 5 exabytes (5 billion gigabytes) of data. In 2011, the same amount was created every two days.
A big part of our lives revolves around data: how it is generated, collected, and discussed. Not surprisingly, design plays a huge roll in being the medium for the message(ha). In a world where we suffer anxiety from information bombardment and multi tasking, how do you find ways to navigate through it to be productive?
https://blog.prototypr.io/how-app-design-evolves-through-user-experience-59a28a85ad43?gi=7f692f7c5656/
We all know the power of the first contact. The first date may turn into the love of your life – or get forgotten in a couple of hours. Tasting a new meal for the first time, you may get delighted – or hate even hearing its name ever after. The first contact with a teacher may get a student amazed at a subject – or deathly bored. Still, that’s not a lottery, that’s far from luck: in most cases, the first contact leads to success in case you are well-prepared. Today we are going to discuss one of the ways to organize the first date of your app with users with an onboarding tutorial.
https://icons8.com/articles/ux-design-onboarding-mobile-app/
Design thinking is widely viewed as the best approach to generating and testing new ideas, new user experiences and new opportunities because it starts with a hypothesis, not requirements – it’s a methodology that anticipates, and even creates, the future says, Sunil Karkera, Global Head, TCS Interactive at Tata Consultancy Services
The first half century of information technology in the business world — say, from the early days of mainframe computing to the beginning of the Internet — can be characterized as a quest for greater efficiency and optimization. Meaning, the application of technology to processes to do things “better.”
For the most past, we’ve achieved that. And today, efficiency and optimization have given way to business growth enablement, value creation, transformation and speed.
https://www.martechadvisor.com/articles/ux-and-cro/design-thinking-in-the-digital-age/
There is a growing focus on user experience and application programming interfaces (APIs) with the ongoing launch of digital propositions in the banking and lending sectors driving this. This is mainly due to the requirements of “millennial” customers.
Many of these customers are used to the look and feel of gaming software, as a result smart phone technology is increasingly being used to deal with applying for and servicing financial services products. To get ahead of this trend, there are currently IT development teams in financial services software businesses working hard to ensure that they deliver a great user experience to users of their software.
https://www.mortgagefinancegazette.com/market-commentary/growing-focus-user-experience-04-09-2018/
Some brands have tried -- not particularly successfully -- to use new technologies like augmented reality to create more customized experiences. The companies that have succeeded are those that truly understand what customers want and need and that use technology as merely a means to that end.
https://www.forbes.com/sites/forbestechcouncil/2018/09/13/it-takes-more-than-technology-to-create-a-memorable-user-experience/#2ec22b7714c4/
Trendsetters have always paraded their smartphones as bold fashion statements, but the design philosophy behind a style-setting smartphone goes way beyond just colors and looks. The sensory touch, grip and the shape of the phone are also key factors that go into the ultimate smartphone experience.
http://manilastandard.net/tech/gadgets/276382/the-marriage-between-tech-and-fashion-the-ultimate-user-experience.html/
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