While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
http://mentalfloss.com/article/560531/secrets-user-experience-designers/
When it comes to online shopping, the smartphone has now surpassed desktops. In October 2016, nearly 51.3% of the global population browses online using a tablet or a smartphone, compared to the 48.7% that use a desktop. Starting in 2015, Google began rewarding mobile-friendly websites with higher rankings in the search results; a good reason for businesses to have a strategy in place for mobile. Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?
https://mopinion.com/what-makes-a-good-user-experience-for-my-mobile-app/
Artificial intelligence (AI) is in the news all the time, so you would be forgiven for thinking that there is a strong mainstream understanding of what AI is, and what it does.But the reality is that there is still a widespread misconception about the truth of AI. This is partly due to the dramatic doomsday scenarios we hear in the media, but the deeper problem is that there are still few concrete examples of where AI has actually been mastered and implemented in the real world.This has to change: the truth is, there are so many exciting applications of AI that will improve people’s lives, and customer experience has some of the biggest potential for disruption.
https://minutehack.com/opinions/user-experience-and-the-untapped-potential-of-ai/
In the digital era, products no longer can win on capabilities alone. Speed to market and buyer experience now matter just as much to customers as the extent to which a product meets a pressing need or outperforms competitive offerings. Against this backdrop, software developers find themselves under increasing pressure, left with no choice but to develop apps that provide everything customers want, are delivered on time and are continuously updated, all while ensuring a user experience that’s never short of flawless. There’s simply no margin for error, and that’s why more developers than ever are turning to continuous testing.
https://devops.com/the-4-keys-to-effective-continuous-testing/
User Experience experts have logged countless hours learning about human behavior and typically asked questions to discover unique attributes for the customers. Frequent queries have raised for UX design to understand the customer needs. Then they came with a toolkit to help learn as much as they can about the customers to gather data-driven visual insights to drive the people to do what they want them to i.e. converting .
That’s the reason why you need both the UX and CRO to work together for not the users but also give them what they are looking for in an enjoyable way. Here are some ways to implement proper UX which helps to aid your conversion rate optimization effects.
https://businesscomputingworld.co.uk/t/how-great-user-experience-high-conversion-goals/934/
If you currently use Medium as a text editor, you’re not alone. A huge percentage of people will not use a product the way they were meant to be used.
UX Mapping methods can help us get a clearer picture of how people solve their problems with or without the products we make and identify pain points in the user experience.
https://blog.prototypr.io/mapping-the-user-experience-1e9b38aba34d/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
UX is essential in e-commerce because conversion rates often are aligned with a positive or negative experience. As technology continues to improve and as customer preferences evolve, businesses must adapt UX to stay competitive.
To optimize UX and enhance customer perceptions of your brand, following are five UX Do's and Don'ts to focus on.
https://www.ecommercetimes.com/story/85756.html/
In Part 1 in this two-part series, Chris Braunsdorf and I explained that, in an environment where UX maturity is low, onboarding User Experience with an enterprise product team poses unique challenges. However, you can overcome these challenges by:
+conducting early user research
+requesting the feedback of individual team members
+receiving teammates’ input openly and patiently
+redirecting teammates’ feedback to align with your user-centered approach
+recruiting team members as active participants in your UX research and design activities.
However, once you’ve onboarded User Experience in your organization, you must demonstrate certain skills to ensure that it becomes an essential component for your enterprise product teams going forward. These skills extend beyond your UX design capabilities.
https://www.uxmatters.com/mt/archives/2018/12/demonstrating-the-value-of-user-experience-to-enterprise-product-teams-part-2.php/
Mobile apps have become a reserve for large corporations and businesses. Every business is looking forward to taking advantage of the mobile platform. A mobile app can help business owners:
• Provide customer service
• Add value
• Make money
• Do their business
A mobile app should solve a problem for a company or a customer. It will allow the users to do something or move rather than in person or computer.
https://www.bmmagazine.co.uk/business/6-apps-that-will-improve-your-business-productivity/
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