As I completed my last article, Confessions of a UX Designer, I realized I was just on the edge of something that has become problematic in, not just UX, but the business world at large. That problem is where our focus lies as we build products, gravitating towards that ever-looming release date while failing to understand what the true product really is. In terms of UX, the prime culprit I am alluding to is our ceaseless obsession with the UI.
It has been written that UX is not UI (or UI is not UX). If this is true, then why is it most teams spend the majority of their time developing the UI? Full disclosure: I don’t have any hard science behind this claim. This comes, primarily, from my own experience and my conversations with colleagues over more than a decade. However, there is secondary evidence to strongly support the observation that UX is more UI than anything else.
https://blog.prototypr.io/ux-is-ui-but-it-shouldnt-be-36edcb71b066/
It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.
There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all businesses have the means to monitor and improve their efforts. Want to make sure your CX goes above and beyond that of your competitors’? Try one of our free customer experience survey templates from the Survey Marketplace!
https://marketplace.mopinion.com/products-category/customer-experience-cx/
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment.
It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter?
https://www.ecommercetimes.com/story/5-Tech-Advances-That-Can-Deepen-Customer-Engagement-85614.html/
Most companies building software tout the great user experiences (UX) they provide, but enterprise users seldom agree. After all, everyday apps are intuitive but enterprise applications still tend to require conformance. With Infragistics Indigo.Design, enterprise designers and developers can cooperatively deliver the kinds of UX outcomes their customers expect.
Part of the problem is the traditional disconnect between designers and developers. Designers propose ideas that developers can’t readily encode, which creates friction. Designers are frustrated that developers can’t easily implement the desired visions. Conversely, developers wish designers understood technology constraints.
https://sdtimes.com/softwaredev/improving-ux-outcomes-is-a-team-sport/
'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.
App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
'Consumerisation has meant that user expectations for enterprise technologies have been set by everything from smart homes and entertainment devices to games and mobile apps. Can expectations for user experience ever be met in enterprise apps, or are they incompatible with security and business considerations? JASON WALSH investigates...
https://www.techcentral.ie/ux-enterprise-and-great-expectations/
Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
'Have you ever come up with a fantastic new business idea only to later realize that dozens of people are already doing it? You are not alone. If there is a business opportunity in offering a product or service, there are people doing it already. Waiting for an idea that is not only highly profitable but also has no competition is akin to a unicorn sighting.
A better strategy is to differentiate yourself in a profitable market where there is tons of competition. When customers see a unique value in what you offer, they are more likely to buy from you. A number of popular and successful businesses became what they are today thanks to this strategy.
There are plenty of examples for ideas on how to differentiate yourself.'
https://www.entrepreneur.com/article/320164/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
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