We shop online for convenience, for bargains and for the wide product range. But if a retailer’s website wasn’t up to scratch, would it put you off shopping there?
Some of the U.K.’s biggest high street shops - including WHSmith, JD Sports and Dorothy Perkins - were recently named and shamed by consumers for having websites with poor user experience.
At a time when online sales make up nearly a fifth of all national retailing, most retailers simply cannot get away with delivering a substandard online shopping experience.
https://www.forbes.com/sites/annaschaverien/2018/11/24/retail-website-user-experience/
The website is full of internal speak, lack of flow, and the critical information to help the user is suffocated by the weeds of marketing waffle and so the user needs to phone the support centre – who’s to blame?
The patient gets frustrated when the patient after them in A&E gets treated more quickly because their injury is more serious but they don’t understand that process – who’s to blame?
https://www.siliconrepublic.com/companies/bad-user-experience-design/
If you’re using Google Analytics, you will have access to a bunch of data that came from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP.
In this blog post we are going to talk about: what is user experience, how does it affect SEO, how to check your user experience signals data, and how those data matters.
https://seopressor.com/blog/what-is-user-experience-and-website-performance/
You might have been through this before, If you go to an app and spend your time trying to find what you’re looking for, you’re not likely to stay for long or even come back.
So how do you create the proverbial “clear, simple, and consistent” navigation?”
https://uxplanet.org/designing-navigation-labels-and-breadcrumbs-2a6220bb0cc6/
"User feedback software has been our preferred method for collecting customer feedback to bring our A/B testing to the next level. A/B Testing is a fundamental necessity to figure out how your customer responds to different sets of web pages and user interfaces. While the precise data and conversion information of an A/B test are incredibly valuable, we have found that combining them with direct user feedback can give even more insight for future tests you may have been unable to recognize without the user feedback. Determining and tweaking your design based on the user feedback data you receive is a fundamental step in any conversion rate optimization campaign."
https://mopinion.com/user-feedback-lessons-learned-from-digital-agency/
The digital ecosystem has evolved to such a level, where our everyday customer journeys are just that - everyday. We expect our online shopping experience to be seamless. If it is anything less, then it becomes a bad user experience, frustrating and annoying to the consumer.
Users are moving away from tolerance and more and more towards proneness. This shift is seen in the unsurprising stat that since January 2013, ad-blocking software has grown by 400% with currently 200 million users worldwide. More often than not, someone downloads AdBlocker not because of ads, but because of a bad ad experience.
This means that now more than ever, the customer is always right. They hold so much power over brands today, who are often scrambling to show an ad to as many people as possible whilst keeping returning customers loyal.
https://performancein.com/news/2018/08/13/user-experience-serving-better-ads-users-and-your-website/
Building a website is all about your users. You need to be aware of your audience and you build your brand identity around them. There are thousands of ways to approach and enhance your website user experience. One of the strategies we are often presented with is using humor and cuteness added to your website style.
What is implied with humor and cuteness? Is it all about making jokes and being sarcastic? Well, it’s a bit more than that. If you choose to go down the humor road, you’re giving your brand a specific voice, and you need to be consistent in using it. Humor helps you make a great first impression on your users. It also leads to people developing certain kinds of emotions for your brand and that makes it closer to your users.
Here’s what you need to know if you want to use humor and cuteness to improve your website user experience.
https://icons8.com/articles/user-experience-improve-website-ux-humor-cuteness/
User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, it’s an example of user experience at work.
While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
https://www.entrepreneur.com/article/309161/
So you have a million-dollar app idea? That's awesome! Oh, did you say you have kickass programming skills to turn it into a reality, too? Amazing! Now, all there is left to do is to design your app to look aesthetically pleasing and make it so easy to use that a five-year-old would have no problem navigating through it.
https://uk.finance.yahoo.com/news/crash-course-ux-ui-design-090000714.html/
As the team at Website Builder Expert explain, “the best designed websites grab, engage and sell. Essentially, UX will demand the user’s attention, keep them on page, and, hopefully, lead to a conversion.”
To give you a full understanding of what great UX design looks like – and serve up inspiration on how you can mirror it within your small business – we’ve brought together a showcase of UK start-ups and fast-growth brands who have nailed their UX…
https://startups.co.uk/website-ux-for-small-business/
