Want to master a career in UX design? Take some advice from someone who has walked the path before you. It’s an exciting time to enter the world of user experience (UX) design. Companies are becoming more aware of the importance of good UX design every day and so, it’s an extremely rewarding industry to be in. For someone just starting out, though, it can be daunting. There are many tools, jobs and other nuances that can make it feel a bit overwhelming. As with many jobs, it’s always good to hear from someone who has taken those initial steps in the past and gone on to excel in the field.
https://www.siliconrepublic.com/people/globoforce-ux-design-gerard-fitzgerald/
There’s no denying that we reside in a mobile-first world. There’s also no denying that this trend will continue, which means competition will inevitably become tougher and tougher.
https://www.forbes.com/sites/forbestechcouncil/2017/12/22/zero-time-for-bad-ux-five-tips-for-mobile-app-ux-design/#21d00ff15548/
Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.
Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
Trust in a brand means that users are confident about the quality of your products or services, and reassured that if there is something wrong with it, you can be relied to make it right. If this is how customers view your brand, your conversions could be manifold.
For every digital business, the primary touchpoint for their consumers is the website or the application where brand interactions are created, and opinions are formed. For such businesses, user experience is a crucial part of a customer’s overall brand experience.
http://financialexpress.com/brandwagon/why-user-experience-ux-is-important-to-branding/1794275/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile.
Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to these specific functions.
Seamless designs not only make user navigation easier, they also put people at ease — ultimately keeping them active on a website, app, or other digital platform and more likely to become repeat users and visitors.
https://www.business2community.com/web-design/when-less-is-more-the-power-of-minimalism-in-ux-design-02168442/
The calculator isn’t the most beautiful thing in the world but when you press your fingers into its buttons, it can do some wondrous things. Or take Crocs — the butt of many jokes — but the first choice of shoes for people working in the medical profession. That’s the thing when it comes to the user experience vs. usability debate: products don’t have to be beautiful to offer a great user experience.
https://uxplanet.org/when-good-design-goes-bad-examples-of-ugly-ui-with-great-ux-48d72c7d1601/
The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
https://www.td.org/insights/when-games-go-small/
