There is tension in every sector of ecommerce between the friction-free, one-click-style purchase experience and the important requirements of fraud prevention. This is particularly exacerbated in the travel industry.
https://www.tnooz.com/article/the-tension-between-fraud-prevention-and-user-experience-in-the-travel-industry/
Let’s get straight to the point. – The number one priority of any Ecommerce website is to generate sales. And the biggest hurdle in achieving that is the shopping cart abandonment rate.
Shopping cart abandonment simply means visitors leaving your online store without making any purchase. And right now, 69.89 percent of online shoppers abandon their shopping carts, according to Baymard Institute’s calculations from 34 studies on e-commerce cart abandonment.
While of course there is nothing much you can do about visitors leaving your website for the reasons out of your control – reasons like not interested in your products or not ready to buy yet, but what about the visitors who are ready to buy? – why are they leaving?
http://customerthink.com/the-value-of-ux-in-an-ecommerce-app-website-in-2019/
Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
Magento is a well-known ecommerce platform, recently acquired by Adobe. It offers two distinct platforms: Magento Open Source and Magento Commerce (or Magento 2). Supported by global network of nearly 1,150 solution and technology partners, Magento has a library of almost 5,000 extensions, created by other developers that ‘extend’ the functionality of the platform. These extensions range anywhere from Accounting & Finance to Customer Support and Reporting & Analytics to Shipping & Fulfillment and much more. There are also several notable user feedback extensions that are ideal for getting your customer feedback programme up and running.
https://mopinion.com/magento-user-feedback-extensions/
Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to win their customers. In ecommerce business, one such way is by providing impeccable user experience (UX). The article describes the ways artificial intelligence can enhance user experience.
https://www.clickz.com/using-ai-to-improve-user-experience/216056/
Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
eCommerce website creation has never been so easy. All you need to do is to choose a powerful online store builder and focus on adding items you want to offer to your visitors. But as soon as people start to visit your website, you notice that not everything works as planned.
https://uxplanet.org/why-is-ux-so-important-for-your-ecommerce-business-d216be05103b/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience.
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
