Why Online Feedback is Vital for Ecommerce Managers

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  1. The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth in combination with a (still) relatively low market share represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts. However, in order to latch on to the growth train, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, theyll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what youre doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.