We began researching ecommerce websites back in the year 2000, during the dot-com bubble. Since then, we have continued to research ecommerce usability and the customer experience.
For the fourth edition of our Ecommerce User Experience report series, a team of 7 NN/g researchers conducted a large-scale, lab-based usability study including 63 defined test activities across 49 unique business-to-consumer (B2C) ecommerce websites. A total of 16 users participated, and each was given a subset of the 63 test tasks. In addition to this large, lab-based study, researchers also conducted many smaller, more targeted research studies in order to update and evolve each of the 11 topical ecommerce reports included in the Ecommerce User Experience report series.
https://www.nngroup.com/articles/ecommerce-expectations/
The ecommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018, this growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative ecommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same ecommerce companies (and therefore, ecommerce managers) are going to have to put their best foot forward. In other words, they’ll need to be sure that they are providing a first-rate online customer experience. And the best way to do this is to start listening to the voice of the customer. After all, your customers can be your best resource in terms of understanding what you’re doing wrong (or right!) on your website or mobile app. So allow me to introduce you to online feedback…
https://mopinion.com/online-feedback-ecommerce-managers/
One of the most important digital marketing tools for any company is a clean, well-designed website. This is especially true for e-commerce businesses: Your website is where business happens, so it's imperative to offer an excellent user experience.
With a few simple user interface tweaks, you can turn your brand's site into a well-oiled online store with maximum conversions. We asked a panel of Forbes Communications Council members for their best UI recommendations for e-commerce businesses. Here's what they had to say.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/25/maximize-e-commerce-conversions-with-these-13-user-interface-improvements/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
CyberMiles (CoinMarketCap: CMT*), a new public blockchain protocol designed and optimized for e-commerce applications, has announced the release of 'Travis,' its first TestNet. CyberMiles, which aims to empower the decentralization of online marketplaces and, in turn, democratize e-commerce, has been building out its blockchain network since concluding a successful token offering that raised $30 million (USD) from contributors in more than 110 countries.
https://globenewswire.com/news-release/2018/03/30/1455984/0/en/CyberMiles-Releases-TestNet-of-Blockchain-Platform-for-E-Commerce.html/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
The payments business has undergone a massive revolution. While online shopping technology has surged forward with better shopping cart systems, AI-assisted tools to help you find what you're looking for - even when you don't know what you want, and greatly improved user interfaces, payments have languished. Andy Barker, the head of payments at online commerce shopping provider Magento, and I spoke about this at the recent MagentoLive event.
https://www.lifehacker.com.au/2018/03/payments-are-slowly-catching-up-with-online-commerce-systems/
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.
But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.
https://searchengineland.com/6-smart-e-commerce-lessons-to-boost-local-business-292853/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.
In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.
Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
