Many people over the years have said that email marketing’s days are numbered and that it will soon become a dated, perhaps even obsolete technology. But actually, this assumption couldn’t be more wrong. Email marketing still remains one of the most effective marketing channels with the highest return on investment (ROI). Much like other marketing channels however, email campaigns do offer up their fair share of challenges. Surprisingly, many of these challenges revolve around a lack of understanding and engagement with the target audience. It seems that with many campaign emails, communications are only outbound, leaving marketers with no real insight into how their email was received by their readers. This lack of insight into the performance an email campaign is precisely why it’s important to start collecting email campaign feedback.
In this article we will investigate why email campaign feedback is important for email marketers and provide you with some tips / advice on how to collect email campaign feedback.
https://mopinion.com/how-to-collect-email-campaign-feedback/
Is your landing page reaching out to the visitors exactly the way you want it to?
Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
Conversion rate optimisation (CRO) is the process of testing a range of experiences to find which combination provides the best results.
These results are usually related to increasing positive user actions such as newsletter sign-ups, memberships or donations, and improving site engagement, for example turning visitors into leads and leads into sales.
Whatever experience you want to boost or optimise, there is a place for CRO in your digital marketing strategy.
https://mumbrella.com.au/how-does-conversion-rate-optimisation-work-502075/
As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing trends you can expect to see take shape in 2019.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019/#7e4d8182a802/
Are you one of those organisations who lack a strategy for making the best use of digital tools to support users? Have the digital services you offer evolved rather than been systematically implemented? It is time to stop letting digital just happen and take control.
https://boagworld.com/boagworks/strategy/recommendations/
Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
Today, website users are bombarded with all sorts of content and information, from cat videos to the latest news scandal. With all of this competition, it can be difficult to cut through the clutter and get your marketing messages across to your target audience. Indeed, generating and holding user attention online is one of the biggest challenges marketers face. Learning how to focus user attention on the right information is therefore critical to the success of your marketing initiatives.
In this article, I’ll share six of the most effective tactics for capturing and holding your users’ attention.
https://www.huffingtonpost.com/entry/creating-user-experiences-for-short-attention-spans_us_5a0f3945e4b023121e0e9264/
This is an extremely hot topic right now. How do you balance digital ad revenue and user experience if you’re a digital publisher or website owner? At a recent event, some of the largest publishers on the planet recently circled this issue as their core challenge right now. So, what is the formula for balancing these two key site elements?
https://blog.ezoic.com/balancing-user-experience-digital-ad-revenue/
"Are you someone who is facing the same issue with your website?
Are you frustrated with not able to increase your conversion rate?
Then, don’t worry. Just sit back and relax for a while, as we provide you with 8 creative web design tips which will surely help you to boost your conversion rate.
So, let’s get the things underway and analyze each tip one-by-one."
http://customerthink.com/8-creative-web-design-tips-to-boost-your-conversion-rate/
To be a digital marketer, you must have a knack for applying a proven strategy and driving results fast.
With today’s live data and a shrewd way of pointing success back to effort, marketers are bound for instant gratification.
Yet, after achieving and sustaining success, some marketers reach an impasse. They face a performance plateau—wheels still spinning but in neutral.
http://socialbarrel.com/effective-tips-optimize-user-experience-digital-marketing/115111/
