Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
