The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users.
The “near two-year process” to create a more personalised and relevant user experience – culminating in the new bettingexpert.com – has brought about a move away from generic communication to automated personalised messages based on location, behaviour and player preferences.
http://sbcnews.co.uk/features/better-collective-spotlight/2019/12/06/improving-ux-personalised-content/
The cloud is to innovation what airplanes are to wanderlust: a means of faster and more fruitful accomplishment. There are a number of cloud applications available for driving productivity, from note-taking apps to accounting software, but for businesses looking to drive change, nothing beats online project management software.
https://www.cloudwards.net/best-project-management-software/
We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to Mopinion’s New Machine Learning Technology.
https://mopinion.com/best-practices-mopinions-machine-learning-technology/
When IT establishes user profiles for virtual desktops, it has several profile options. If users work from multiple endpoints, for example, IT should use roaming user profiles. When it comes to the virtual desktop user experience, IT often faces difficult decisions that pit user customization against performance.
Managing user profiles provides IT with a means to customize the desktop without storing persistent desktops on the back-end infrastructure, allowing them to store desktop configurations, application permissions, local user data and more. IT has many options for customizing its user profile management program, but this freedom can make the process overwhelming.
https://searchvirtualdesktop.techtarget.com/feature/Best-practices-for-managing-user-profiles/
The finance industry has been undergoing quite a few changes over the last few years. Financial institutions that were once very traditional are now looking to adopt best practices used by more agile and flexible FinTech organisations. These practices that will not only enable these organisations to adapt to a fast-changing and increasingly tech-driven industry ecosystem, but also meet the rising expectations of their research-savvy and technologically inclined customer base.
In this article, we will analyse the current state of the financial industry as well as summarise 5 best practices for Financial Companies entering into the ‘Digital Age’ .
https://mopinion.com/best-practices-for-financial-companies-entering-the-digital-age/
Customer Effort Score (CES) is a customer satisfaction metric that is widely used in the feedback world. In essence, CES measures the ease of an online experience. This is done by asking the customer directly how much effort it took to achieve their goal on your website. It serves as a great way of discovering bottlenecks in the digital customer experience and helping you recognise your weaknesses. So how can you collect this feedback effectively?
In this article we will evaluate CES (as a customer satisfaction metric) as well as outline several feedback form templates you can use for collecting CES. Note: CES measures effort both on- and offline, however, this article focuses purely on digital CES.
https://mopinion.com/online-feedback-form-templates-customer-effort-score-ces/
Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
If you are using Google Chrome and want to enhance your productivity, you should check out these Chrome Flags settings. By unlocking these hidden settings, you can customize the browser and do more with it. To get started, enter chrome://flags in the URL bar and hit Enter to open the Flags configuration page.
http://www.thewindowsclub.com/best-chrome-flags-tweaks/
One discipline that is booming in 2018, however, is user experience (UX). And it seems to me this is precisely because UX is a broad church. UX is about meeting consumer expectations in a variety of channels, even if those are predominately digital.
UX fits within customer experience and this is at the heart of new agency propositions, where tech meets strategy and experience design.
To some extent these propositions have been forged in the heat of competition from consultancies. Earlier this year, Pierre Nanterme, chief executive of Accenture Interactive, pointed out that the company is staying out of the declining business of media buying and focusing on these more profitable areas.
https://www.marketingweek.com/2018/12/12/sweet-spot-is-where-strategy-meets-design/
In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way) emails; fewer creepy ads; more transparent and therefore trustworthy and, dare I say, fun-to-use websites.
However, it’s clear that the variety of different approaches to compliance have not produced a utopian consistency in web forms, check-boxes and privacy notices – the user experience side of GDPR. Let’s not wade through the finer points of the legislation again; suffice to say that some companies have let ‘legitimate interests’ do more legwork than others, for better or worse, and the guidance from the ICO has not always been seen as gospel.
https://www.marketingweek.com/2018/08/14/ben-davis-gdpr-user-experience-is-still-broken/
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