Snapchat has copped backlash from its users following a major overhaul to its user interface, affecting users in Australia, UK and Canada. Plans for the new layout first emerged last year, with the intention to separate the social from the media. It also follows one year after the launch of Instagram Stories and slowing Snapchat user growth.
http://www.marketing-interactive.com/new-snapchat-layout-draws-flak-from-users/
How important are those navigation labels at the top of your website? According to new research conducted by branding, design and marketing agency Tank Design, labels are essential – as long as you care about your customers finding what they’re looking for. After all, it’s not called “navigation” for nothing.
But many large companies – especially in the business-to-business or B2B space – use the exact same generic navigation labels on their websites, leading to no differentiation for either potential customers or Google.
https://www.forbes.com/sites/dangingiss/2018/09/27/new-research-shows-website-navigation-may-be-losing-you-customers/
A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
Want a closer look at what we offer within our feedback analytics software? Based on the feedback of our clients and website visitors, Mopinion is happy to announce that it has recently updated and improved the Product page on its website.
https://mopinion.com/new-and-improved-product-page/
We all have our own story of how we have come to understand UX. I guess it’s difficult to come to a mutual understanding of what exactly it is now, especially with the pace design is evolving. Many are under the impression UX is strictly limit to digital products whereas Industrial Designers like me want to make the most of digital, physical and sensory experiences whenever is possible. I think as it continues to evolve this is the direction UX design will eventually move in. But straight to my point anyway.
https://uxplanet.org/my-ux-beginner-mistakes-94a166418a40/
Among all the design resources we have on the internet, we as UX designers have a unique design process where we use several techniques and tools according to the project scope, and the timelines.
And It’s never a linear process.
Here are some tips for using each technique from the design process I use daily to improve your product.
https://uxplanet.org/my-design-process-to-ensure-high-quality-user-experience-4aeb3866b2d2?gi=e91cce965774/
It's important to think about the year ahead and what to expect from your local search strategies in 2018. Bolster your marketing plans by adding in elements to complement these three big customer buying trends.
https://www.business.com/articles/multilocation-franchises-three-trends-worth-watching/
As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
Many times in designing and developing the user experience (UX) related to systems and services, something gets left out of the equation: the user. In a recent tweet, Jason Williams, expressed the need to rectify this so well:"You can't start with the technology and then develop the customer experience (UX).You have to start with the customer experience and work backwards to the technology."
https://www.zdnet.com/article/making-user-experience-an-agile-pursuit/
From user experience to annual benchmarks and from text analytics to customisable dashboards, we’ve covered a lot this past year. Mopinion’s blog touches on all things customer feedback with articles catered to every digital role.
https://mopinion.com/mopinions-hottest-blog-posts-of-2016/
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